Aug 10 2020 Still More Dirty Little Secrets of Online Panels
The chance your online panel study is filled with fraudulent or disengaged respondents is 90% or higher, according to Still More Dirty Little Secrets of Online Panels.
Tag: Online research
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Jun 03 2019 Six Ways Your Survey Research May be Misleading You
Are you comfortable with doing surveys in which up to half of the responses you’re receiving are fraudulent? Or in which you’re getting a heavily biased group of respondents?
Nov 18 2017 Researchers: Is There Poop in Your Brownies?
With the drive for speed in research, are you sacrificing getting quality respondents?
Jul 24 2017 Reaching for the Stars While Standing on a Garbage Pile
There are so many different techniques and approaches available to the consumer insights professional today. But have we simply lost the ability to do good research, even with all these new options?
Jul 29 2016 Getting Past the Barriers
How to Do Research That Is Faster, Cheaper, and More Flexible
Feb 06 2015 Has Research Quality Really Gone Downhill?
In articles about the quality of consumer insights, a common opinion is that research quality has gone downhill in recent years. I question that perspective.
Aug 11 2014 Purist, Meet Real World
The New York Times and CBS News made their own news late last month with the announcement that they would begin using online panels as part of their election coverage polling. This reignited the online/phone quantitative research debate. There’s still no question that phone research is more representative than online research. But does that mean it’s always better?
Jul 29 2013 How Sliders Bias Survey Data
The use of sliders in online surveys has become common, as researchers seek to enhance respondent engagement. The only problem is that if you’re using sliders, there’s a pretty good chance you are getting back biased data.
May 07 2013 Cheap, Fast, and Good?
Is it possible to do a valid quantitative study in under two weeks? It depends on how good your vendor is, but also on how good you allow your vendor to be.
Apr 15 2013 How Sliders Bias Survey Data
Using sliders in a questionnaire can bias the data you get.