Jun 03 2019 6 Ways Your Survey Research May Be Misleading You
Are you comfortable with doing surveys in which up to half of the responses you’re receiving are fraudulent? Or in which you’re getting a heavily biased group of respondents?
Are you comfortable with doing surveys in which up to half of the responses you’re receiving are fraudulent? Or in which you’re getting a heavily biased group of respondents?
Too many researchers don’t participate in research. Isn’t that the very definition of hypocrisy?
With the drive for speed in research, are you sacrificing getting quality respondents?
Before you put any questionnaire in the field, take the survey yourself as a respondent. You’ll be surprised what you find.
All panels are not created equal – and here’s the evidence to prove it.
When you use an online access panel for research, you depend on those respondents to help inform your critical business decisions. But what if your survey is the ninth one your respondents have taken today?
The Questionnaire from Hell: A Journey into Truly Terrible Research
Online panels are not created equally. And we can prove it.
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