Are you comfortable with doing surveys in which up to half of the responses you’re receiving are fraudulent? Or in which you’re getting a heavily biased group of respondents?
With the drive for speed in research, are you sacrificing getting quality respondents?
Before you put any questionnaire in the field, take the survey yourself as a respondent. You’ll be surprised what you find.
When you use an online access panel for research, you depend on those respondents to help inform your critical business decisions. But what if your survey is the ninth one your respondents have taken today?
The Questionnaire from Hell: A Journey into Truly Terrible Research