• MENU
  • Home
  • About Us
  • Who We’ve Helped
  • How We Work
  • Gray or Grey?
  • Articles & Studies
  • Contact
    • E-mail: ron@greymatterresearch.com
    • Phone: 602-684-6294
Grey Matter Research & Consulting
  • Home
  • About Us
  • Who We’ve Helped
  • How We Work
  • Gray or Grey?
  • Articles & Studies
  • Contact

Articles

  • Home
  • /Category ' Articles '

Nov 05 2018 Philanthropy Journal: What Traits Do America’s Favorite Charities Share?

From The Donor Mindset Study - what defines America's favorite charities?

Continue reading

  • Articles , Charitable Donors and Giving
  •  0 Comments
  •  Like
  • Branding , Charity , Donors , Fundraising , Marketing , Non-profit

Oct 10 2018 Fast Company: Charities are spamming you because it works

Why do charities send you so much e-mail and mail? Because it works.

Continue reading

  • Articles , Charitable Donors and Giving
  •  0 Comments
  •  Like
  • Charity , Donors , Fundraising , Marketing , Non-profit

Feb 08 2018 Donors Can’t Stop Believing That Nonprofits Pay Too Much Overhead

While many people in the industry have started to question the overhead myth, the people giving the money still believe in it, resulting in strings-attached grants that might be holding back possible good.

Continue reading

  • Articles , Charitable Donors and Giving
  •  0 Comments
  •  Like
  • Charity , Donors , Fundraising , Marketing , Non-profit , Overhead ratio

Dec 19 2017 What Current, Past, and ‘Never’ Child Sponsors Think

Child sponsorship, although a very popular form of charitable giving, remains largely misunderstood by American donors.

Continue reading

  • Articles , Charitable Donors and Giving
  •  0 Comments
  •  Like
  • Causes , Charity , Donors , Fundraising , Marketing , Non-profit

May 25 2017 1 in 10 Givers Would Eliminate Charitable Deductions

Influence Magazine article about charitable giving and the tax deduction.

Continue reading

  • Articles , Charitable Donors and Giving
  •  0 Comments
  •  Like
  • Charity , Donors , Non-profit , Taxes

Dec 06 2016 Builder Magazine: Catering to the 55+ Crowd

New research on what senior adults want in their next home.

Continue reading

  • Articles
  •  0 Comments
  •  Like
  • Focus groups , Marketing , Sales

Aug 15 2014 Outcomes: Myths of the Christian Donor

What's true and what's not true about commonly held myths regarding Christian donors?

Continue reading

  • Articles , Charitable Donors and Giving
  •  0 Comments
  •  Like
  • Catholics , Causes , Charity , Christianity , Clergy , Donors , Non-profits , Protestants , Religion

Jul 01 2014 The Graying U.S. Population

The US population is getting older - what impact will this have on ministry?

Continue reading

  • Articles
  •  0 Comments
  •  Like
  • Church , Marketing , Religion

May 04 2013 The Sex Lives of Unmarried Evangelicals

How sexually active unmarried evangelicals are depends heavily on how you define "evangelical"

Continue reading

  • Articles , Faith/Religion
  •  0 Comments
  •  Like
  • Definitions , Evangelicals , Millennials , Sex

Apr 15 2013 How Sliders Bias Survey Data

Using sliders in a questionnaire can bias the data you get.

Continue reading

  • Articles , Research on Research
  •  0 Comments
  •  Like
  • Bias , Data quality , Fieldwork , Methodology , Online research
Load More
  • Recent Articles & Studies

    • The Sustainers
    • Understanding Evangelical Mid-level Donors
    • What Is a Pentecostal or Charismatic Evangelical?
    • The Favorite Charity or Ministry
    • Evangelicals and Christian Media
  • Categories

    • American Public (2)
    • Articles (13)
    • Blog Posts (61)
    • Charitable Donors and Giving (33)
    • Clergy and Churches (10)
    • Faith/Religion (31)
    • Research on Evangelicals (11)
    • Research on Research (10)
    • Social Issues/General (3)
    • Studies (30)
    • The Donor Mindset Study 2018 (8)
    • White Papers and Reports (26)
  • Tags

    Analysis (6) Bad research (19) Bias (6) Brand (19) Branding (16) Catholics (14) Causes (7) Charity (35) Christianity (15) Church (20) Clergy (7) Clients (15) Conservatives (10) Context (5) Customer service (11) Data quality (27) Definitions (7) Diversity (7) Donors (36) Ethnicity (6) Evangelicals (35) Field (6) Fieldwork (16) Focus groups (7) Fundraising (20) Innovation (16) Liberals (10) Marketing (36) Methodology (16) Millennials (7) Moderates (6) Non-profit (26) Online research (23) Panels (19) Phone research (8) Protestants (21) Quality (18) Questionnaires (13) Religion (31) Reporting (8) Respondents (8) Sales (17) Sex (10) Vendors (31) Worship-goers (18)
  • Archives

  • “I WANT TO TALK WITH YOU ABOUT WHAT I NEED…”

    We would love to learn about your business problems so we can help solve them.  Phone: 602-684-6294  E-mail: ron@greymatterresearch.com

© Grey Matter Research & Consulting
Site Design by DG