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The Donor Mindset Study 2018

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  • /Category ' The Donor Mindset Study 2018 '

Sep 03 2018 What defines America’s favorite charities?

Few Christians name a faith-based organization as their favorite charity...American donors are taken with massive non-profits...and more we learned from asking Americans about their favorite charity.

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  • Charitable Donors and Giving , The Donor Mindset Study 2018
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  • Branding , Charity , Donors , Fundraising , Marketing , Non-profit

Jun 28 2018 How much mail and e-mail do donors receive, and how much are they reading?

Cutting through the Noise: how much mail and e-mail do donors believe they receive from non-profit organizations, and how much of it do they actually read?

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  • Charitable Donors and Giving , The Donor Mindset Study 2018
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  • Charity , Donors , Fundraising , Marketing , Non-profit

Feb 05 2018 How much do donors really care about overhead spending?

Donors pay far less attention to what charities spend on overhead, administration, and fundraising than do charities and charity watchdog organizations.

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  • Charitable Donors and Giving , The Donor Mindset Study 2018
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  • Charity , Donors , Fundraising , Marketing , Non-profit , Overhead ratio

Dec 04 2017 How does an organization’s size impact donor perceptions?

Nine out of ten charitable donors form perceptions of non-profits partly by how big (or small) they are.

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  • Charitable Donors and Giving , The Donor Mindset Study 2018
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  • Charity , Donors , Fundraising , Marketing , Non-profit , Organization Size

Sep 19 2017 How do donors perceive child sponsorship?

Most feel it’s credible and legitimate, but also have concerns and don’t fully grasp how it works.

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  • Charitable Donors and Giving , The Donor Mindset Study 2018
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  • Causes , Charity , Donors , Fundraising , Marketing , Non-profit

Jul 10 2017 Do donors prefer e-mail or direct mail from the organizations they support?

Most donors see advantages to both e-mail and direct mail communication from the organizations they support. Very few completely reject one form or the other.

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  • Charitable Donors and Giving , The Donor Mindset Study 2018
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  • Charity , Donors , Fundraising , Marketing , Non-profit

May 25 2017 Americans seriously overestimate their own generosity

Americans donors are far less generous than they think they are, which may suppress giving

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  • Charitable Donors and Giving , The Donor Mindset Study 2018
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  • Charity , Donors , Fundraising , Marketing , Non-profit

Apr 27 2017 How donors view the charitable tax deduction

A growing group of charitable donors believe that eliminating the charitable tax deduction would not harm giving in the US

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  • Charitable Donors and Giving , The Donor Mindset Study 2018
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  • Charity , Donors , Non-profit , Taxes
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