Cutting through the Noise: how much mail and e-mail do donors believe they receive from non-profit organizations, and how much of it do they actually read?
Donors pay far less attention to what charities spend on overhead, administration, and fundraising than do charities and charity watchdog organizations.
Nine out of ten charitable donors form perceptions of non-profits partly by how big (or small) they are.
Most feel it’s credible and legitimate, but also have concerns and don’t fully grasp how it works.
Most donors see advantages to both e-mail and direct mail communication from the organizations they support. Very few completely reject one form or the other.
Americans donors are far less generous than they think they are, which may suppress giving
A growing group of charitable donors believe that eliminating the charitable tax deduction would not harm giving in the US