Sep 03 2018 America’s Favorite Charities
Few Christians name a faith-based organization as their favorite charity...American donors are taken with massive non-profits...and more we learned from asking Americans about their favorite charity.
The Donor Mindset Study 2018
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Jun 28 2018 How much mail and e-mail do donors receive, and how much are they reading?
Cutting through the Noise: how much mail and e-mail do donors believe they receive from non-profit organizations, and how much of it do they actually read?
Feb 05 2018 Do donors really care about overhead ratios?
Donors pay far less attention to what charities spend on overhead, administration, and fundraising than do charities and charity watchdog organizations.
Dec 04 2017 Size matters in donor perceptions
Size matters in donor perceptions. Nine out of ten charitable donors form perceptions of non-profits partly by how big (or small) they are.
Sep 19 2017 How child sponsorship is perceived by donors
Most feel it’s credible and legitimate, but also have concerns and don’t fully grasp how it works.
Jul 10 2017 Mail or e-mail – which do donors prefer?
Most donors see advantages to both e-mail and direct mail communication from the organizations they support. Very few completely reject one form or the other.
May 25 2017 Generosity is lower than we think
Americans donors are far less generous than they think they are. This may suppress giving; why give more if you're already more generous than most?
Apr 27 2017 Donors and the charitable deduction
A growing group of charitable donors believe that eliminating the charitable tax deduction would not harm giving in the US