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The Donor Mindset Study 2018

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  • /Category ' The Donor Mindset Study 2018 '

Sep 03 2018 America’s Favorite Charities

Few Christians name a faith-based organization as their favorite charity...American donors are taken with massive non-profits...and more we learned from asking Americans about their favorite charity.

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  • Charitable Donors and Giving , The Donor Mindset Study 2018
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  • Branding , Charity , Donors , Fundraising , Marketing , Non-profit

Jun 28 2018 How much mail and e-mail do donors receive, and how much are they reading?

Cutting through the Noise: how much mail and e-mail do donors believe they receive from non-profit organizations, and how much of it do they actually read?

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  • Charitable Donors and Giving , The Donor Mindset Study 2018
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  • Charity , Donors , Fundraising , Marketing , Non-profit

Feb 05 2018 Do donors really care about overhead ratios?

Donors pay far less attention to what charities spend on overhead, administration, and fundraising than do charities and charity watchdog organizations.

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  • Charitable Donors and Giving , The Donor Mindset Study 2018
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  • Charity , Donors , Fundraising , Marketing , Non-profit , Overhead ratio

Dec 04 2017 Size matters in donor perceptions

Size matters in donor perceptions. Nine out of ten charitable donors form perceptions of non-profits partly by how big (or small) they are.

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  • Charitable Donors and Giving , The Donor Mindset Study 2018
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  • Charity , Donors , Fundraising , Marketing , Non-profit , Organization Size

Sep 19 2017 How child sponsorship is perceived by donors

Most feel it’s credible and legitimate, but also have concerns and don’t fully grasp how it works.

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  • Charitable Donors and Giving , The Donor Mindset Study 2018
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  • Causes , Charity , Donors , Fundraising , Marketing , Non-profit

Jul 10 2017 Mail or e-mail – which do donors prefer?

Most donors see advantages to both e-mail and direct mail communication from the organizations they support. Very few completely reject one form or the other.

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  • Charitable Donors and Giving , The Donor Mindset Study 2018
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  • Charity , Donors , Fundraising , Marketing , Non-profit

May 25 2017 Generosity is lower than we think

Americans donors are far less generous than they think they are. This may suppress giving; why give more if you're already more generous than most?

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  • Charitable Donors and Giving , The Donor Mindset Study 2018
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  • Charity , Donors , Fundraising , Marketing , Non-profit

Apr 27 2017 Donors and the charitable deduction

A growing group of charitable donors believe that eliminating the charitable tax deduction would not harm giving in the US

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  • Charitable Donors and Giving , The Donor Mindset Study 2018
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  • Charity , Donors , Non-profit , Taxes
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