Oct 18 2022 Understanding Evangelical Mid-level Donors
The brand new research report from Grey Matter and BBS & Associates explores evangelical mid-level donors - a little-researched population that is critical to many ministries and non-profits.
Tag: Fundraising
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Apr 28 2022 The Favorite Charity or Ministry
We asked evangelicals what one charity or ministry (outside of their church) is their top priority. The brands they chose reveal a lot about the giving priorities of evangelicals. For instance, only a minority prioritize supporting a faith-based organization.
Feb 01 2022 The Generation Gap among Evangelical Donors
As ministries and charities try to attract younger evangelical donors, it's critical to understand their giving preferences are unique. Our new study shows just how unique younger evangelical donors are.
Jun 15 2021 Ministry Communications in a Post-COVID World
The US is finally starting to emerge from COVID, and that includes Christian ministries and the agencies that serve them. What’s changed…if anything? We questioned over 100 ministry leaders, marketers, communicators, and consultants about this very topic.
Mar 15 2021 What’s a Charity?
The majority of American donors do not think of hospitals as "charities" - but the majority do think of children's hospitals as charities. Homeless shelters? Definitely charities. Museums? Universities? Private schools? Not so much...
Oct 05 2020 Do Donors Use Charity Watchdogs?
GuideStar. CharityWatch. Wise Giving Alliance. Do charitable donors actually use charity watchdogs like these? Yes...and no.
Nov 05 2018 Philanthropy Journal: What Traits Do America’s Favorite Charities Share?
From The Donor Mindset Study - what defines America's favorite charities?
Oct 10 2018 Fast Company: Charities are spamming you because it works
Why do charities send you so much e-mail and mail? Because it works.
Sep 03 2018 What defines America’s favorite charities?
Few Christians name a faith-based organization as their favorite charity...American donors are taken with massive non-profits...and more we learned from asking Americans about their favorite charity.
Jun 28 2018 How much mail and e-mail do donors receive, and how much are they reading?
Cutting through the Noise: how much mail and e-mail do donors believe they receive from non-profit organizations, and how much of it do they actually read?