You Don’t Have to Choose “Strategic creative design” is not an oxymoron. Yet many organizations either get a lot of attention without communicating anything relevant to the target market, or have a highly relevant message that gets ...
When it comes to giving, who controls the wallet in two-adult evangelical households? Our new report examines how much agreement there is between spouses, how much is given jointly as a couple versus as individuals, and how giving works when there are two decision-makers.
Are evangelical donors more compelled by a fundraising appeal that features people of their own race/ethnicity? Of their own gender? Are evangelicals colorblind and gender-blind when it comes to who they choose to help? We dug into this in our new report...
The brand new research report from Grey Matter and BBS & Associates explores evangelical mid-level donors - a little-researched population that is critical to many ministries and non-profits.
We asked evangelicals what one charity or ministry (outside of their church) is their top priority. The brands they chose reveal a lot about the giving priorities of evangelicals. For instance, only a minority prioritize supporting a faith-based organization.
As ministries and charities try to attract younger evangelical donors, it's critical to understand their giving preferences are unique. Our new study shows just how unique younger evangelical donors are.
The US is finally starting to emerge from COVID, and that includes Christian ministries and the agencies that serve them. What’s changed…if anything? We questioned over 100 ministry leaders, marketers, communicators, and consultants about this very topic.
From The Donor Mindset Study - what defines America's favorite charities?