Jan 23 2025 How Donors Think: Evangelical Giving Perspectives
Evangelical donors prefer to support tried-and-true methods over potentially game-changing innovations. Learn what else donors think in our new report.
Tag: Fundraising
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Sep 10 2024 Giving Is Down among Evangelicals
Our new report shows giving is down among evangelicals. It's a double whammy: the proportion giving to church and/or charity declined, as did the amount donors give.
Aug 20 2024 Lapsed Donors to Ministries
That donor to your ministry hasn't given in at least 13 months, so you consider them to be lapsed. Chances are, that's not how they see themselves. Get the Lapsed Ministry Donor Research Report, created with BBS & Associates.
Dec 06 2023 Strategic Creative Design in Fundraising Ads
When targeting evangelicals in charity/ministry advertising, does a watchdog logo increase appeal? Or a scripture reference? Learn more about strategic creative design with our new report.
Sep 21 2023 Who Controls the Wallet?
Who controls giving in two-adult evangelical households? Our new report examines how much agreement there is between spouses, how much is given jointly as a couple versus as individuals, and how giving works when there are two decision-makers.
Jul 24 2023 Race and Gender in Fundraising
Are evangelical donors more compelled by a fundraising appeal that features people of their own race/ethnicity? Of their own gender? Are evangelicals colorblind and gender-blind when it comes to who they choose to help? We dug into this in our new report...
Oct 18 2022 Understanding Evangelical Mid-level Donors
The brand new research report from Grey Matter and BBS & Associates explores evangelical mid-level donors - a little-researched population that is critical to many ministries and non-profits.
Apr 28 2022 The Favorite Charity or Ministry
We asked evangelicals what one charity or ministry (outside of their church) is their top priority. The brands they chose reveal a lot about the giving priorities of evangelicals. For instance, only a minority prioritize supporting a faith-based organization.
Feb 01 2022 The Generation Gap among Evangelical Donors
As ministries and charities try to attract younger evangelical donors, it's critical to understand their giving preferences are unique. Our new study shows just how unique younger evangelical donors are.
Jun 15 2021 Ministry Communications in a Post-COVID World
The US is finally starting to emerge from COVID, and that includes Christian ministries and the agencies that serve them. What’s changed…if anything? We questioned over 100 ministry leaders, marketers, communicators, and consultants about this very topic.