The brand new research report from Grey Matter and BBS & Associates explores evangelical mid-level donors - a little-researched population that is critical to many ministries and non-profits.
We asked evangelicals what one charity or ministry (outside of their church) is their top priority. The brands they chose reveal a lot about the giving priorities of evangelicals. For instance, only a minority prioritize supporting a faith-based organization.
As ministries and charities try to attract younger evangelical donors, it's critical to understand their giving preferences are unique. Our new study shows just how unique younger evangelical donors are.
The US is finally starting to emerge from COVID, and that includes Christian ministries and the agencies that serve them. What’s changed…if anything? We questioned over 100 ministry leaders, marketers, communicators, and consultants about this very topic.
From The Donor Mindset Study - what defines America's favorite charities?
Why do charities send you so much e-mail and mail? Because it works.
Few Christians name a faith-based organization as their favorite charity...American donors are taken with massive non-profits...and more we learned from asking Americans about their favorite charity.
Cutting through the Noise: how much mail and e-mail do donors believe they receive from non-profit organizations, and how much of it do they actually read?