Aug 10 2020 Still More Dirty Little Secrets of Online Panels
The chance your online panel study is filled with fraudulent or disengaged respondents is 90% or higher, according to Still More Dirty Little Secrets of Online Panels.
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Jun 03 2019 Six Ways Your Survey Research May be Misleading You
Are you comfortable with doing surveys in which up to half of the responses you’re receiving are fraudulent? Or in which you’re getting a heavily biased group of respondents?
Nov 18 2017 Researchers: Is There Poop in Your Brownies?
With the drive for speed in research, are you sacrificing getting quality respondents?
Jul 24 2017 Reaching for the Stars While Standing on a Garbage Pile
There are so many different techniques and approaches available to the consumer insights professional today. But have we simply lost the ability to do good research, even with all these new options?
Feb 06 2015 Has Research Quality Really Gone Downhill?
In articles about the quality of consumer insights, a common opinion is that research quality has gone downhill in recent years. I question that perspective.
Aug 11 2014 Purist, Meet Real World
The New York Times and CBS News made their own news late last month with the announcement that they would begin using online panels as part of their election coverage polling. This reignited the online/phone quantitative research debate. There’s still no question that phone research is more representative than online research. But does that mean it’s always better?
Aug 07 2012 The Black Hole of Research: Dull but Critical
Are you paying enough attention to the boring part of the research that can destroy your project?
Apr 23 2012 Biasing Your Research by the Act of Doing Research
Longitudinal studies can influence how people respond to your questions simply by the fact that you have researched them before. And if you’re not careful, this problem can come about even when you’re not doing a longitudinal study.
Mar 19 2012 Biased Research, No Matter What the Methodology
In a world where any methodology choice can introduce some bias to your data, it’s imperative to understand how your findings may skew because you chose phone over online (or online over phone, or river sample over panel sample, or any other choice you made).
Mar 01 2012 An Evaluation of Online Panels
All panels are not created equal – and here’s the evidence to prove it.