Mid-level donors are the critical gap between your mass market and major donors. Often around 10% of donors, they can provide up to 50% of your funds. Our new study The Critical Gap explores evangelical mid-level donors: where, how, and why they give.
We asked over 1,000 evangelicals to give themselves a report card on 12 different areas of their spiritual lives. Then we compared their grades with their actual activities in each area. Evangelicals are often pretty tough graders - but some can best be described as "delusional."
Our newest research report is You've Got Mail: Evangelicals and Donor Email. We explore how much donor email evangelicals actually receive from non-profits and ministries, how much they actually read, and what they do with it. Time to explode some more myths...
Evangelicals use Christian media - a lot, and in many formats. We examine what they think of Christian media, how they use it, what reputation they feel it has outside of evangelical circles, and what they most want from it.
Our new study examines the generosity of the average American donor. It's nowhere near as high as they think it is - and Protestants are the most likely to mentally inflate it. We also examine the reasons donors are not more generous.
The world situation related to Israel and the Jewish people has changed tremendously since 2021, but how evangelicals see Israel has remained constant (if somewhat divided). Learn more in our latest collaboration with Infinity Concepts.
Donor acquisition is expensive, so it's critical to understand potential new donors. Our new study of Christian donors who are open to supporting a new (to them) organization will help you do exactly that.
Explore evangelical parents: their regrets (I could have done more to help my child develop spiritually), results (where their children are spiritually today), and hopes (most hope their child will develop a stronger Christian commitment).
Evangelical donors prefer to support tried-and-true methods over potentially game-changing innovations. Learn what else donors think in our new report.
Over half of American evangelicals believe social media is more harmful than helpful to Christianity in the US - but they use social media anyway.