Jun 03 2019 6 Ways Your Survey Research May Be Misleading You
Are you comfortable with doing surveys in which up to half of the responses you’re receiving are fraudulent? Or in which you’re getting a heavily biased group of respondents?
Tag: Data quality
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Nov 18 2017 Researchers: Is There Poop in Your Brownies?
With the drive for speed in research, are you sacrificing getting quality respondents?
Jul 24 2017 Reaching for the Stars While Standing on a Garbage Pile
There are so many different techniques and approaches available to the consumer insights professional today. But have we simply lost the ability to do good research, even with all these new options?
Mar 08 2016 Agile Research or Agile Researchers?
Agile research is a hot topic. Should it be?
Feb 06 2015 Has Research Quality Really Gone Downhill?
In articles about the quality of consumer insights, a common opinion is that research quality has gone downhill in recent years. I question that perspective.
Jul 29 2013 How Sliders Bias Survey Data
The use of sliders in online surveys has become common, as researchers seek to enhance respondent engagement. The only problem is that if you’re using sliders, there’s a pretty good chance you are getting back biased data.
Apr 15 2013 How Sliders Bias Survey Data
Using sliders in a questionnaire can bias the data you get.
Jan 18 2013 Sliders: Good for White Castle, Bad for Research
Online surveys often use sliders in an attempt to spark respondent engagement and relieve the tedium of grids and radio buttons. But in relieving the tedium, you are probably getting biased data.
Aug 07 2012 The Black Hole of Research: Dull but Critical
Are you paying enough attention to the boring part of the research that can destroy your project?
May 21 2012 Specific Time Frames in Question Design
Nuance is critical in questionnaire design. One nuance missed by many is the appropriate use of time frames when asking people about their activities.