The brand new research report from Grey Matter and BBS & Associates explores evangelical mid-level donors - a little-researched population that is critical to many ministries and non-profits.
We asked evangelicals what one charity or ministry (outside of their church) is their top priority. The brands they chose reveal a lot about the giving priorities of evangelicals. For instance, only a minority prioritize supporting a faith-based organization.
As ministries and charities try to attract younger evangelical donors, it's critical to understand their giving preferences are unique. Our new study shows just how unique younger evangelical donors are.
Why do we ask respondents to diagnose themselves?
From The Donor Mindset Study - what defines America's favorite charities?