Our newest research report is You've Got Mail: Evangelicals and Donor Email. We explore how much donor email evangelicals actually receive from non-profits and ministries, how much they actually read, and what they do with it. Time to explode some more myths...
Our latest update on giving and generosity among evangelicals - 2025 finally leveled off after multiple years of decline. Plus, we look at volunteerism, political giving, and the impact of digital church on church support. Check out The Generosity Landscape.
We long ago discovered the single greatest predictor of someone becoming a donor is how they were raised. Our new report Raising Givers looks at how parenting influenced generous behavior, such as giving and volunteering, in today's donors.
Our new study examines the generosity of the average American donor. It's nowhere near as high as they think it is - and Protestants are the most likely to mentally inflate it. We also examine the reasons donors are not more generous.
Our latest study of American donors explores the patterns we see in how they give, and how they prefer to give: planning vs. spontaneity, research vs. gut feel, group vs. individual, appetite for innovation, and more. Get our brand new report!
Donor acquisition is expensive, so it's critical to understand potential new donors. Our new study of Christian donors who are open to supporting a new (to them) organization will help you do exactly that.
Evangelical donors prefer to support tried-and-true methods over potentially game-changing innovations. Learn what else donors think in our new report.
Our new report shows giving is down among evangelicals. It's a double whammy: the proportion giving to church and/or charity declined, as did the amount donors give.
That donor to your ministry hasn't given in at least 13 months, so you consider them to be lapsed. Chances are, that's not how they see themselves. Get the Lapsed Ministry Donor Research Report, created with BBS & Associates.
When targeting evangelicals in charity/ministry advertising, does a watchdog logo increase appeal? Or a scripture reference? Learn more about strategic creative design with our new report.