Fifty-seven percent of evangelical churchgoers are no more loyal to their denomination than they are to toilet paper brands. Our new report about denominational loyalty explores what churches and denominations can learn from major brands - even from Bud Light.
When targeting evangelicals in charity/ministry advertising, does a watchdog logo increase appeal? Or a scripture reference? Learn more about strategic creative design with our new report.
Are evangelical donors more compelled by a fundraising appeal that features people of their own race/ethnicity? Of their own gender? Are evangelicals colorblind and gender-blind when it comes to who they choose to help? We dug into this in our new report...
The US is finally starting to emerge from COVID, and that includes Christian ministries and the agencies that serve them. What’s changed…if anything? We questioned over 100 ministry leaders, marketers, communicators, and consultants about this very topic.
It’s time to take a client-centered look at your sales and marketing efforts.
Why do we ask respondents to diagnose themselves? Forget that MBA - in research, use your MD!
From The Donor Mindset Study - what defines America's favorite charities?
Why do charities send you so much e-mail and mail? Because it works.
Few Christians name a faith-based organization as their favorite charity...American donors are taken with massive non-profits...and more we learned from asking Americans about their favorite charity.
Cutting through the Noise: how much mail and e-mail do donors believe they receive from non-profit organizations, and how much of it do they actually read?