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Tag: Marketing

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  • /Posts Tagged ' Marketing '

Jun 15 2021 Ministry Communications in a Post-COVID World

The US is finally starting to emerge from COVID, and that includes Christian ministries and the agencies that serve them. What’s changed…if anything? We questioned over 100 ministry leaders, marketers, communicators, and consultants about this very topic.

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  • Blog Posts , Charitable Donors and Giving , Faith/Religion
  •  1 Comment
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  • Branding , Fundraising , Marketing , Ministries

May 28 2019 You’re All Saying the Same Thing

It’s time to take a client-centered look at your sales and marketing efforts.

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  • Blog Posts
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  • Brand , Fieldwork , Marketing , Sales , Vendors

Mar 19 2019 Forget That MBA – In Research, Use Your MD

Why do we ask respondents to diagnose themselves?

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  • Blog Posts
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  • Bad research , Charity , Marketing , Qualitative , Questionnaires

Nov 05 2018 Philanthropy Journal: What Traits Do America’s Favorite Charities Share?

From The Donor Mindset Study - what defines America's favorite charities?

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  • Articles , Charitable Donors and Giving
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  • Branding , Charity , Donors , Fundraising , Marketing , Non-profit

Oct 10 2018 Fast Company: Charities are spamming you because it works

Why do charities send you so much e-mail and mail? Because it works.

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  • Articles , Charitable Donors and Giving
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  • Charity , Donors , Fundraising , Marketing , Non-profit

Sep 03 2018 What defines America’s favorite charities?

Few Christians name a faith-based organization as their favorite charity...American donors are taken with massive non-profits...and more we learned from asking Americans about their favorite charity.

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  • Charitable Donors and Giving , The Donor Mindset Study 2018
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  • Branding , Charity , Donors , Fundraising , Marketing , Non-profit

Jun 28 2018 How much mail and e-mail do donors receive, and how much are they reading?

Cutting through the Noise: how much mail and e-mail do donors believe they receive from non-profit organizations, and how much of it do they actually read?

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  • Charitable Donors and Giving , The Donor Mindset Study 2018
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  • Charity , Donors , Fundraising , Marketing , Non-profit

Feb 08 2018 Donors Can’t Stop Believing That Nonprofits Pay Too Much Overhead

While many people in the industry have started to question the overhead myth, the people giving the money still believe in it, resulting in strings-attached grants that might be holding back possible good.

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  • Articles , Charitable Donors and Giving
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  • Charity , Donors , Fundraising , Marketing , Non-profit , Overhead ratio

Feb 05 2018 How much do donors really care about overhead spending?

Donors pay far less attention to what charities spend on overhead, administration, and fundraising than do charities and charity watchdog organizations.

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  • Charitable Donors and Giving , The Donor Mindset Study 2018
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  • Charity , Donors , Fundraising , Marketing , Non-profit , Overhead ratio

Dec 19 2017 What Current, Past, and ‘Never’ Child Sponsors Think

Child sponsorship, although a very popular form of charitable giving, remains largely misunderstood by American donors.

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  • Articles , Charitable Donors and Giving
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  • Causes , Charity , Donors , Fundraising , Marketing , Non-profit
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