Dec 06 2023 Strategic Creative Design in Fundraising Ads
When targeting evangelicals in charity/ministry advertising, does a watchdog logo increase appeal? Or a scripture reference? Learn more about strategic creative design with our new report.
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Jul 24 2023 Race and Gender in Fundraising
Are evangelical donors more compelled by a fundraising appeal that features people of their own race/ethnicity? Of their own gender? Are evangelicals colorblind and gender-blind when it comes to who they choose to help? We dug into this in our new report...
Jun 15 2021 Ministry Communications in a Post-COVID World
The US is finally starting to emerge from COVID, and that includes Christian ministries and the agencies that serve them. What’s changed…if anything? We questioned over 100 ministry leaders, marketers, communicators, and consultants about this very topic.
May 28 2019 You’re All Saying the Same Thing
It’s time to take a client-centered look at your sales and marketing efforts.
Mar 19 2019 Forget That MBA – In Research, Use Your MD
Why do we ask respondents to diagnose themselves?
Nov 05 2018 Philanthropy Journal: What Traits Do America’s Favorite Charities Share?
From The Donor Mindset Study - what defines America's favorite charities?
Oct 10 2018 Fast Company: Charities are spamming you because it works
Why do charities send you so much e-mail and mail? Because it works.
Sep 03 2018 America’s Favorite Charities
Few Christians name a faith-based organization as their favorite charity...American donors are taken with massive non-profits...and more we learned from asking Americans about their favorite charity.
Jun 28 2018 How much mail and e-mail do donors receive, and how much are they reading?
Cutting through the Noise: how much mail and e-mail do donors believe they receive from non-profit organizations, and how much of it do they actually read?
Feb 08 2018 Donors Can’t Stop Believing That Nonprofits Pay Too Much Overhead
While many people in the industry have started to question the overhead myth, the people giving the money still believe in it, resulting in strings-attached grants that might be holding back possible good.