May 28 2019 You’re All Saying the Same Thing
It’s time to take a client-centered look at your sales and marketing efforts.
Tag: Marketing
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Mar 19 2019 Forget That MBA – In Research, Use Your MD
Why do we ask respondents to diagnose themselves?
Nov 05 2018 Philanthropy Journal: What Traits Do America’s Favorite Charities Share?
From The Donor Mindset Study - what defines America's favorite charities?
Oct 10 2018 Fast Company: Charities are spamming you because it works
Why do charities send you so much e-mail and mail? Because it works.
Sep 03 2018 What defines America’s favorite charities?
Few Christians name a faith-based organization as their favorite charity...American donors are taken with massive non-profits...and more we learned from asking Americans about their favorite charity.
Jun 28 2018 How much mail and e-mail do donors receive, and how much are they reading?
Cutting through the Noise: how much mail and e-mail do donors believe they receive from non-profit organizations, and how much of it do they actually read?
Feb 08 2018 Donors Can’t Stop Believing That Nonprofits Pay Too Much Overhead
While many people in the industry have started to question the overhead myth, the people giving the money still believe in it, resulting in strings-attached grants that might be holding back possible good.
Feb 05 2018 How much do donors really care about overhead spending?
Donors pay far less attention to what charities spend on overhead, administration, and fundraising than do charities and charity watchdog organizations.
Dec 19 2017 What Current, Past, and ‘Never’ Child Sponsors Think
Child sponsorship, although a very popular form of charitable giving, remains largely misunderstood by American donors.
Dec 04 2017 How does an organization’s size impact donor perceptions?
Nine out of ten charitable donors form perceptions of non-profits partly by how big (or small) they are.