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Articles & Studies

Evangelical Parents

Explore evangelical parents: their regrets (I could have done more to help my child develop spiritually), results (where their children are spiritually today), and hopes (most hope their child will develop a stronger Christian commitment).

How Donors Think: Evangelical Giving Perspectives

Evangelical donors prefer to support tried-and-true methods over potentially game-changing innovations. Learn what else donors think in our new report.

Social Media: Helpful or Harmful to Christianity?

Over half of American evangelicals believe social media is more harmful than helpful to Christianity in the US – but they use social media anyway.

Denominational Brand Loyalty

Fifty-seven percent of evangelical churchgoers are no more loyal to their denomination than they are to toilet paper brands. Our new report about denominational loyalty explores what churches and denominations can learn from major brands – even from Bud Light.

What Is Sin?

Is gambling a sin? What about drinking alcohol? Or is that okay, but getting drunk is sinful? Our new report asks evangelicals to define which thoughts and behaviors are sin and which are not. Then, on a couple of them, we compared beliefs and behaviors. Uh, oh…

Giving Is Down among Evangelicals

Our new report shows giving is down among evangelicals. It’s a double whammy: the proportion giving to church and/or charity declined, as did the amount donors give.

Evangelical Parents

Explore evangelical parents: their regrets (I could have done more to help my child develop spiritually), results (where their children are spiritually today), and hopes (most hope their child will develop a stronger Christian commitment).

How Donors Think: Evangelical Giving Perspectives

Evangelical donors prefer to support tried-and-true methods over potentially game-changing innovations. Learn what else donors think in our new report.

Social Media: Helpful or Harmful to Christianity?

Over half of American evangelicals believe social media is more harmful than helpful to Christianity in the US – but they use social media anyway.

Denominational Brand Loyalty

Fifty-seven percent of evangelical churchgoers are no more loyal to their denomination than they are to toilet paper brands. Our new report about denominational loyalty explores what churches and denominations can learn from major brands – even from Bud Light.

What Is Sin?

Is gambling a sin? What about drinking alcohol? Or is that okay, but getting drunk is sinful? Our new report asks evangelicals to define which thoughts and behaviors are sin and which are not. Then, on a couple of them, we compared beliefs and behaviors. Uh, oh…

Giving Is Down among Evangelicals

Our new report shows giving is down among evangelicals. It’s a double whammy: the proportion giving to church and/or charity declined, as did the amount donors give.

“Discovery consists of seeing what everybody has seen, and thinking what nobody has thought.”
– Albert Szent-Gyorgyi von Nagyrapolt