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Articles & Studies

Beyond the Label

What, exactly, is an evangelical?
Even evangelicals themselves often don’t know how to define this term. Many decline to use the term “evangelical Christian” to describe themselves. Here’s why…

Evangelicals in the Public Arena

Our report examines how evangelicals see others with very different political beliefs; whether they perceive 11 different controversial issues (from racial injustice to gun legislation) as religious, social, or political issues, and how involved they want churches to be on each.

The Spiritual Journey of Evangelicals

How do evangelicals come to their beliefs? The spiritual journey usually happens before age 18, with church and family playing primary roles. Learn more with our new report.

Strategic Creative Design in Fundraising Ads

When targeting evangelicals in charity/ministry advertising, does a watchdog logo increase appeal? Or a scripture reference? Learn more about strategic creative design with our new report.

Who Controls the Wallet?

Who controls giving in two-adult evangelical households? Our new report examines how much agreement there is between spouses, how much is given jointly as a couple versus as individuals, and how giving works when there are two decision-makers.

Race and Gender in Fundraising

Are evangelical donors more compelled by a fundraising appeal that features people of their own race/ethnicity? Of their own gender? Are evangelicals colorblind and gender-blind when it comes to who they choose to help? We dug into this in our new report…

Beyond the Label

What, exactly, is an evangelical?
Even evangelicals themselves often don’t know how to define this term. Many decline to use the term “evangelical Christian” to describe themselves. Here’s why…

Evangelicals in the Public Arena

Our report examines how evangelicals see others with very different political beliefs; whether they perceive 11 different controversial issues (from racial injustice to gun legislation) as religious, social, or political issues, and how involved they want churches to be on each.

The Spiritual Journey of Evangelicals

How do evangelicals come to their beliefs? The spiritual journey usually happens before age 18, with church and family playing primary roles. Learn more with our new report.

Strategic Creative Design in Fundraising Ads

When targeting evangelicals in charity/ministry advertising, does a watchdog logo increase appeal? Or a scripture reference? Learn more about strategic creative design with our new report.

Who Controls the Wallet?

Who controls giving in two-adult evangelical households? Our new report examines how much agreement there is between spouses, how much is given jointly as a couple versus as individuals, and how giving works when there are two decision-makers.

Race and Gender in Fundraising

Are evangelical donors more compelled by a fundraising appeal that features people of their own race/ethnicity? Of their own gender? Are evangelicals colorblind and gender-blind when it comes to who they choose to help? We dug into this in our new report…

“Discovery consists of seeing what everybody has seen, and thinking what nobody has thought.”
– Albert Szent-Gyorgyi von Nagyrapolt