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Articles & Studies

Faith and Wellness

A new study from Grey Matter and Infinity Concepts explores evangelical attitudes toward the role of faith in physical and mental health, the power of prayer, and whether it matters if their primary physician is a fellow believer.

Spiritual Growth among Evangelicals

Spiritual growth and maturity among American evangelicals is a mix of successes, stagnation, and even outright delusion. This exclusive study shows just where American evangelicals stand in their spiritual lives.

The Sustainers

Sustainers (or monthly partners) represent regular, dependable funding for your mission. But why do some donors become sustainers and others don’t? Our new report explores those who do (and don’t) among evangelical Protestant donors.

Understanding Evangelical Mid-level Donors

The brand new research report from Grey Matter and BBS & Associates explores evangelical mid-level donors – a little-researched population that is critical to many ministries and non-profits.

What Is a Pentecostal or Charismatic Evangelical?

What exactly is a Pentecostal or Charismatic evangelical? And how do they differ from other evangelicals? We explore this population in our latest research report.

The Favorite Charity or Ministry

We asked evangelicals what one charity or ministry (outside of their church) is their top priority. The brands they chose reveal a lot about the giving priorities of evangelicals. For instance, only a minority prioritize supporting a faith-based organization.

Faith and Wellness

A new study from Grey Matter and Infinity Concepts explores evangelical attitudes toward the role of faith in physical and mental health, the power of prayer, and whether it matters if their primary physician is a fellow believer.

Spiritual Growth among Evangelicals

Spiritual growth and maturity among American evangelicals is a mix of successes, stagnation, and even outright delusion. This exclusive study shows just where American evangelicals stand in their spiritual lives.

The Sustainers

Sustainers (or monthly partners) represent regular, dependable funding for your mission. But why do some donors become sustainers and others don’t? Our new report explores those who do (and don’t) among evangelical Protestant donors.

Understanding Evangelical Mid-level Donors

The brand new research report from Grey Matter and BBS & Associates explores evangelical mid-level donors – a little-researched population that is critical to many ministries and non-profits.

What Is a Pentecostal or Charismatic Evangelical?

What exactly is a Pentecostal or Charismatic evangelical? And how do they differ from other evangelicals? We explore this population in our latest research report.

The Favorite Charity or Ministry

We asked evangelicals what one charity or ministry (outside of their church) is their top priority. The brands they chose reveal a lot about the giving priorities of evangelicals. For instance, only a minority prioritize supporting a faith-based organization.

“Discovery consists of seeing what everybody has seen, and thinking what nobody has thought.”
– Albert Szent-Gyorgyi von Nagyrapolt