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Articles & Studies

Ministry Communications in a Post-COVID World

The US is finally starting to emerge from COVID, and that includes Christian ministries and the agencies that serve them. What’s changed…if anything? We questioned over 100 ministry leaders, marketers, communicators, and consultants about this very topic.

What’s a Charity?

The majority of American donors do not think of hospitals as “charities” – but the majority do think of children’s hospitals as charities. Homeless shelters? Definitely charities. Museums? Universities? Private schools? Not so much…

Do Donors Use Charity Watchdogs?

GuideStar. CharityWatch. Wise Giving Alliance. Do charitable donors actually use charity watchdogs like these? Yes…and no.

Still More Dirty Little Secrets of Online Panels

The chance your online panel study is filled with fraudulent or disengaged respondents is 90% or higher, according to Still More Dirty Little Secrets of Online Panels.

Faith, Giving, and Social Media

Learn how Americans use (or don’t use) social media to connect with donor-supported organizations and religious congregations.

Why Research Reporting Is Often Poor

Insights clients often complain that research reports aren’t helpful – and too often they’re right. How do we fix this?

Ministry Communications in a Post-COVID World

The US is finally starting to emerge from COVID, and that includes Christian ministries and the agencies that serve them. What’s changed…if anything? We questioned over 100 ministry leaders, marketers, communicators, and consultants about this very topic.

What’s a Charity?

The majority of American donors do not think of hospitals as “charities” – but the majority do think of children’s hospitals as charities. Homeless shelters? Definitely charities. Museums? Universities? Private schools? Not so much…

Do Donors Use Charity Watchdogs?

GuideStar. CharityWatch. Wise Giving Alliance. Do charitable donors actually use charity watchdogs like these? Yes…and no.

Still More Dirty Little Secrets of Online Panels

The chance your online panel study is filled with fraudulent or disengaged respondents is 90% or higher, according to Still More Dirty Little Secrets of Online Panels.

Faith, Giving, and Social Media

Learn how Americans use (or don’t use) social media to connect with donor-supported organizations and religious congregations.

Why Research Reporting Is Often Poor

Insights clients often complain that research reports aren’t helpful – and too often they’re right. How do we fix this?

“Discovery consists of seeing what everybody has seen, and thinking what nobody has thought.”
– Albert Szent-Gyorgyi von Nagyrapolt