We
Have a Passion
For Research That Makes A Difference.

“I need to know…”

Articles & Studies

The Spiritual Journey of Evangelicals

How do evangelicals become evangelicals? We’ve all heard dramatic spiritual journey stories of how evangelicals came to faith. Vacillating between a bottle and a Bible in a seedy motel room. Running down the aisle at a crusade. A moment of sudden conviction leading to confession and conversion. But for mostContinue reading

Strategic Creative Design in Fundraising Ads

You Don’t Have to Choose “Strategic creative design” is not an oxymoron. Yet many organizations either get a lot of attention without communicating anything relevant to the target market, or have a highly relevant message that gets little attention. Grey Matter Research frequently works with clients to help them understandContinue reading

Who Controls the Wallet?

When it comes to giving, who controls the wallet in two-adult evangelical households? Our new report examines how much agreement there is between spouses, how much is given jointly as a couple versus as individuals, and how giving works when there are two decision-makers.

Race and Gender in Fundraising

Are evangelical donors more compelled by a fundraising appeal that features people of their own race/ethnicity? Of their own gender? Are evangelicals colorblind and gender-blind when it comes to who they choose to help? We dug into this in our new report…

Faith and Wellness

A new study from Grey Matter and Infinity Concepts explores evangelical attitudes toward the role of faith in physical and mental health, the power of prayer, and whether it matters if their primary physician is a fellow believer.

Spiritual Growth among Evangelicals

Spiritual growth and maturity among American evangelicals is a mix of successes, stagnation, and even outright delusion. This exclusive study shows just where American evangelicals stand in their spiritual lives.

The Spiritual Journey of Evangelicals

How do evangelicals become evangelicals? We’ve all heard dramatic spiritual journey stories of how evangelicals came to faith. Vacillating between a bottle and a Bible in a seedy motel room. Running down the aisle at a crusade. A moment of sudden conviction leading to confession and conversion. But for mostContinue reading

Strategic Creative Design in Fundraising Ads

You Don’t Have to Choose “Strategic creative design” is not an oxymoron. Yet many organizations either get a lot of attention without communicating anything relevant to the target market, or have a highly relevant message that gets little attention. Grey Matter Research frequently works with clients to help them understandContinue reading

Who Controls the Wallet?

When it comes to giving, who controls the wallet in two-adult evangelical households? Our new report examines how much agreement there is between spouses, how much is given jointly as a couple versus as individuals, and how giving works when there are two decision-makers.

Race and Gender in Fundraising

Are evangelical donors more compelled by a fundraising appeal that features people of their own race/ethnicity? Of their own gender? Are evangelicals colorblind and gender-blind when it comes to who they choose to help? We dug into this in our new report…

Faith and Wellness

A new study from Grey Matter and Infinity Concepts explores evangelical attitudes toward the role of faith in physical and mental health, the power of prayer, and whether it matters if their primary physician is a fellow believer.

Spiritual Growth among Evangelicals

Spiritual growth and maturity among American evangelicals is a mix of successes, stagnation, and even outright delusion. This exclusive study shows just where American evangelicals stand in their spiritual lives.

“Discovery consists of seeing what everybody has seen, and thinking what nobody has thought.”
– Albert Szent-Gyorgyi von Nagyrapolt