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Articles & Studies

Who Controls the Wallet?

When it comes to giving, who controls the wallet in two-adult evangelical households? Our new report examines how much agreement there is between spouses, how much is given jointly as a couple versus as individuals, and how giving works when there are two decision-makers.

Race and Gender in Fundraising

Are evangelical donors more compelled by a fundraising appeal that features people of their own race/ethnicity? Of their own gender? Are evangelicals colorblind and gender-blind when it comes to who they choose to help? We dug into this in our new report…

Faith and Wellness

A new study from Grey Matter and Infinity Concepts explores evangelical attitudes toward the role of faith in physical and mental health, the power of prayer, and whether it matters if their primary physician is a fellow believer.

Spiritual Growth among Evangelicals

Spiritual growth and maturity among American evangelicals is a mix of successes, stagnation, and even outright delusion. This exclusive study shows just where American evangelicals stand in their spiritual lives.

The Sustainers

Sustainers (or monthly partners) represent regular, dependable funding for your mission. But why do some donors become sustainers and others don’t? Our new report explores those who do (and don’t) among evangelical Protestant donors.

Understanding Evangelical Mid-level Donors

The brand new research report from Grey Matter and BBS & Associates explores evangelical mid-level donors – a little-researched population that is critical to many ministries and non-profits.

Who Controls the Wallet?

When it comes to giving, who controls the wallet in two-adult evangelical households? Our new report examines how much agreement there is between spouses, how much is given jointly as a couple versus as individuals, and how giving works when there are two decision-makers.

Race and Gender in Fundraising

Are evangelical donors more compelled by a fundraising appeal that features people of their own race/ethnicity? Of their own gender? Are evangelicals colorblind and gender-blind when it comes to who they choose to help? We dug into this in our new report…

Faith and Wellness

A new study from Grey Matter and Infinity Concepts explores evangelical attitudes toward the role of faith in physical and mental health, the power of prayer, and whether it matters if their primary physician is a fellow believer.

Spiritual Growth among Evangelicals

Spiritual growth and maturity among American evangelicals is a mix of successes, stagnation, and even outright delusion. This exclusive study shows just where American evangelicals stand in their spiritual lives.

The Sustainers

Sustainers (or monthly partners) represent regular, dependable funding for your mission. But why do some donors become sustainers and others don’t? Our new report explores those who do (and don’t) among evangelical Protestant donors.

Understanding Evangelical Mid-level Donors

The brand new research report from Grey Matter and BBS & Associates explores evangelical mid-level donors – a little-researched population that is critical to many ministries and non-profits.

“Discovery consists of seeing what everybody has seen, and thinking what nobody has thought.”
– Albert Szent-Gyorgyi von Nagyrapolt