We
Have a Passion
For Research That Makes A Difference.

“I need to know…”

“I need to know…
…will you help solve my business problem?”
The number one complaint clients have about research firms is that they don’t truly understand the client’s pain points and business needs. Therefore, the research doesn’t actually solve their problems.

We have A Passion for Research That Makes a Difference. That’s why we ask lots of questions of you, not just your target market. The more we understand your business need, the more useful we can be to you. The more useful we are to you, the more you want to partner with us. Everybody wins!

With others I’ve received reports; Grey Matter goes the full distance in uncovering the story and making those results matter to our business. I’ll absolutely go back to Grey Matter Research for our next marketing research project.
Jeff Nickel
TrueSense Marketing
Working with Grey Matter is less like engaging a research vendor and more like hiring a research partner. Working with Grey Matter, I gained insight not only about my research questions, but about research itself.
Jennifer Ryan
Catholic Relief Services

“…will I get the service and attention I need?”
Short answer: yes. We believe strongly in partnerships with clients, which is why we’ve been serving some of the same people for over two decades. We customize our reporting style to fit your needs and company culture. No interns or junior-level people will work on your projects.

We’re high-service, high-touch people who always want you to feel your business matters to us…because it actually does.

“…will I get the service and attention I need?”
Short answer: yes. We believe strongly in partnerships with clients, which is why we’ve been serving some of the same people for over two decades. We customize our reporting style to fit your needs and company culture. No interns or junior-level people will work on your projects.

We’re high-service, high-touch people who always want you to feel your business matters to us…because it actually does.

Working with Grey Matter is less like engaging a research vendor and more like hiring a research partner. Working with Grey Matter, I gained insight not only about my research questions, but about research itself.
Jennifer Ryan
Catholic Relief Services

“…will I get the skills and experience I need from you?”
Without question. We’ve partnered with some of the world’s great brands. Our company leader has moderated thousands of qualitative sessions and handled hundreds of quantitative studies ranging from four figures to six figures.

Our research has been covered extensively by the international media, used in U.S. Senate panel hearings, reprinted in a variety of languages, incorporated into college curriculum, and even featured in the opening monologue of The Tonight Show.

Ron Sellers has a knack for adding quality insights and recommendations to every project. Ron is also a consummate professional. His industry knowledge, experience, and rapport with clients are unsurpassed.
Dr. Scott L. Shook
Chevrolet
From the beginning, you responded to our compressed timeframe. You recruited a fantastic set of participants who definitely fit our profile. The discussion guide was masterful as was your orchestration of each session. Great on-site insights and coaching as well.
Marcia Kuszmaul
World Vision

“…will I get the quality of work I expect?”
Our clients sure think so, which is why most of our work is repeat or referral business. We’ve written extensively on data quality, which is frequently missing in research today. We run extensive quality checks in recruiting and data collection (by individuals, not algorithms), to make sure we’re depending on real, engaged respondents.

So the answer to this question is actually “no” – our goal is for the quality to be better than you expect.

“…will I get the quality of work I expect?”
Our clients sure think so, which is why most of our work is repeat or referral business. We’ve written extensively on data quality, which is frequently missing in research today. We run extensive quality checks in recruiting and data collection (by individuals, not algorithms), to make sure we’re depending on real, engaged respondents.

So the answer to this question is actually “no” – our goal is for the quality to be better than you expect.

From the beginning, you responded to our compressed timeframe. You recruited a fantastic set of participants who definitely fit our profile. The discussion guide was masterful as was your orchestration of each session. Great on-site insights and coaching as well.
Marcia Kuszmaul
World Vision

Articles & Studies

Evangelical Parents

April 21, 2025

Explore evangelical parents: their regrets (I could have done more to help my child develop spiritually), results (where their children are spiritually today), and hopes (most hope their child will develop a stronger Christian commitment).

READ MORE

How Donors Think: Evangelical Giving Perspectives

January 23, 2025

Evangelical donors prefer to support tried-and-true methods over potentially game-changing innovations. Learn what else donors think in our new report.

READ MORE

Social Media: Helpful or Harmful to Christianity?

December 11, 2024

Over half of American evangelicals believe social media is more harmful than helpful to Christianity in the US – but they use social media anyway.

READ MORE

Denominational Brand Loyalty

November 12, 2024

Fifty-seven percent of evangelical churchgoers are no more loyal to their denomination than they are to toilet paper brands. Our new report about denominational loyalty explores what churches and denominations can learn from major brands – even from Bud Light.

READ MORE

What Is Sin?

October 10, 2024

Is gambling a sin? What about drinking alcohol? Or is that okay, but getting drunk is sinful? Our new report asks evangelicals to define which thoughts and behaviors are sin and which are not. Then, on a couple of them, we compared beliefs and behaviors. Uh, oh…

READ MORE

Giving Is Down among Evangelicals

September 10, 2024

Our new report shows giving is down among evangelicals. It’s a double whammy: the proportion giving to church and/or charity declined, as did the amount donors give.

READ MORE

Evangelical Parents

April 21, 2025

Explore evangelical parents: their regrets (I could have done more to help my child develop spiritually), results (where their children are spiritually today), and hopes (most hope their child will develop a stronger Christian commitment).

READ MORE

How Donors Think: Evangelical Giving Perspectives

January 23, 2025

Evangelical donors prefer to support tried-and-true methods over potentially game-changing innovations. Learn what else donors think in our new report.

READ MORE

Social Media: Helpful or Harmful to Christianity?

December 11, 2024

Over half of American evangelicals believe social media is more harmful than helpful to Christianity in the US – but they use social media anyway.

READ MORE

Denominational Brand Loyalty

November 12, 2024

Fifty-seven percent of evangelical churchgoers are no more loyal to their denomination than they are to toilet paper brands. Our new report about denominational loyalty explores what churches and denominations can learn from major brands – even from Bud Light.

READ MORE

What Is Sin?

October 10, 2024

Is gambling a sin? What about drinking alcohol? Or is that okay, but getting drunk is sinful? Our new report asks evangelicals to define which thoughts and behaviors are sin and which are not. Then, on a couple of them, we compared beliefs and behaviors. Uh, oh…

READ MORE

Giving Is Down among Evangelicals

September 10, 2024

Our new report shows giving is down among evangelicals. It’s a double whammy: the proportion giving to church and/or charity declined, as did the amount donors give.

READ MORE
VIEW MORE ARTICLES & STUDIES

“Discovery consists of seeing what everybody has seen, and thinking what nobody has thought.”
– Albert Szent-Gyorgyi von Nagyrapolt