We
Have a Passion
For Research That Makes A Difference.

“I need to know…”

“I need to know…
…will you help solve my business problem?”
The number one complaint clients have about research firms is that they don’t truly understand the client’s pain points and business needs. Therefore, the research doesn’t actually solve their problems.

We have A Passion for Research That Makes a Difference. That’s why we ask lots of questions of you, not just your target market. The more we understand your business need, the more useful we can be to you. The more useful we are to you, the more you want to partner with us. Everybody wins!

With others I’ve received reports; Grey Matter goes the full distance in uncovering the story and making those results matter to our business. I’ll absolutely go back to Grey Matter Research for our next marketing research project.
Jeff Nickel
TrueSense Marketing
Working with Grey Matter is less like engaging a research vendor and more like hiring a research partner. Working with Grey Matter, I gained insight not only about my research questions, but about research itself.
Jennifer Ryan
Catholic Relief Services

“…will I get the service and attention I need?”
Short answer: yes. We believe strongly in partnerships with clients, which is why we’ve been serving some of the same people for over two decades. We customize our reporting style to fit your needs and company culture. No interns or junior-level people will work on your projects.

We’re high-service, high-touch people who always want you to feel your business matters to us…because it actually does.

“…will I get the service and attention I need?”
Short answer: yes. We believe strongly in partnerships with clients, which is why we’ve been serving some of the same people for over two decades. We customize our reporting style to fit your needs and company culture. No interns or junior-level people will work on your projects.

We’re high-service, high-touch people who always want you to feel your business matters to us…because it actually does.

Working with Grey Matter is less like engaging a research vendor and more like hiring a research partner. Working with Grey Matter, I gained insight not only about my research questions, but about research itself.
Jennifer Ryan
Catholic Relief Services

“…will I get the skills and experience I need from you?”
Without question. We’ve partnered with some of the world’s great brands. Our company leader has moderated thousands of qualitative sessions and handled hundreds of quantitative studies ranging from four figures to six figures.

Our research has been covered extensively by the international media, used in U.S. Senate panel hearings, reprinted in a variety of languages, incorporated into college curriculum, and even featured in the opening monologue of The Tonight Show.

Ron Sellers has a knack for adding quality insights and recommendations to every project. Ron is also a consummate professional. His industry knowledge, experience, and rapport with clients are unsurpassed.
Dr. Scott L. Shook
Chevrolet
From the beginning, you responded to our compressed timeframe. You recruited a fantastic set of participants who definitely fit our profile. The discussion guide was masterful as was your orchestration of each session. Great on-site insights and coaching as well.
Marcia Kuszmaul
World Vision

“…will I get the quality of work I expect?”
Our clients sure think so, which is why most of our work is repeat or referral business. We’ve written extensively on data quality, which is frequently missing in research today. We run extensive quality checks in recruiting and data collection (by individuals, not algorithms), to make sure we’re depending on real, engaged respondents.

So the answer to this question is actually “no” – our goal is for the quality to be better than you expect.

“…will I get the quality of work I expect?”
Our clients sure think so, which is why most of our work is repeat or referral business. We’ve written extensively on data quality, which is frequently missing in research today. We run extensive quality checks in recruiting and data collection (by individuals, not algorithms), to make sure we’re depending on real, engaged respondents.

So the answer to this question is actually “no” – our goal is for the quality to be better than you expect.

From the beginning, you responded to our compressed timeframe. You recruited a fantastic set of participants who definitely fit our profile. The discussion guide was masterful as was your orchestration of each session. Great on-site insights and coaching as well.
Marcia Kuszmaul
World Vision

Articles & Studies

Giving Is Down among Evangelicals

September 10, 2024

Our new report shows giving is down among evangelicals. It’s a double whammy: the proportion giving to church and/or charity declined, as did the amount donors give.

READ MORE

Lapsed Donors to Ministries

August 20, 2024

That donor to your ministry hasn’t given in at least 13 months, so you consider them to be lapsed. Chances are, that’s not how they see themselves. Get the Lapsed Ministry Donor Research Report, created with BBS & Associates.

READ MORE

Artificial Intelligence and Evangelicals

July 31, 2024

Evangelicals see both positive and negative impacts to come from artificial intelligence, but they are rather nervous about it. Request our new report to learn what they are nervous about.

READ MORE

Church After COVID

June 28, 2024

Church engagement for evangelicals is changing. Fewer are attending, but some are now attending more frequently, combining in-person and digital services in the same week. Learn more in the new report Church After COVID.

READ MORE

Beyond the Label

May 2, 2024

What, exactly, is an evangelical?
Even evangelicals themselves often don’t know how to define this term. Many decline to use the term “evangelical Christian” to describe themselves. Here’s why…

READ MORE

Evangelicals in the Public Arena

March 14, 2024

Our report examines how evangelicals see others with very different political beliefs; whether they perceive 11 different controversial issues (from racial injustice to gun legislation) as religious, social, or political issues, and how involved they want churches to be on each.

READ MORE

Giving Is Down among Evangelicals

September 10, 2024

Our new report shows giving is down among evangelicals. It’s a double whammy: the proportion giving to church and/or charity declined, as did the amount donors give.

READ MORE

Lapsed Donors to Ministries

August 20, 2024

That donor to your ministry hasn’t given in at least 13 months, so you consider them to be lapsed. Chances are, that’s not how they see themselves. Get the Lapsed Ministry Donor Research Report, created with BBS & Associates.

READ MORE

Artificial Intelligence and Evangelicals

July 31, 2024

Evangelicals see both positive and negative impacts to come from artificial intelligence, but they are rather nervous about it. Request our new report to learn what they are nervous about.

READ MORE

Church After COVID

June 28, 2024

Church engagement for evangelicals is changing. Fewer are attending, but some are now attending more frequently, combining in-person and digital services in the same week. Learn more in the new report Church After COVID.

READ MORE

Beyond the Label

May 2, 2024

What, exactly, is an evangelical?
Even evangelicals themselves often don’t know how to define this term. Many decline to use the term “evangelical Christian” to describe themselves. Here’s why…

READ MORE

Evangelicals in the Public Arena

March 14, 2024

Our report examines how evangelicals see others with very different political beliefs; whether they perceive 11 different controversial issues (from racial injustice to gun legislation) as religious, social, or political issues, and how involved they want churches to be on each.

READ MORE
VIEW MORE ARTICLES & STUDIES

“Discovery consists of seeing what everybody has seen, and thinking what nobody has thought.”
– Albert Szent-Gyorgyi von Nagyrapolt