We
Have a Passion
For Research That Makes A Difference.

“I need to know…”

“I need to know…
…will you help solve my business problem?”
The number one complaint clients have about research firms is that they don’t truly understand the client’s pain points and business needs. Therefore, the research doesn’t actually solve their problems.

We have A Passion for Research That Makes a Difference. That’s why we ask lots of questions of you, not just your target market. The more we understand your business need, the more useful we can be to you. The more useful we are to you, the more you want to partner with us. Everybody wins!

With others I’ve received reports; Grey Matter goes the full distance in uncovering the story and making those results matter to our business. I’ll absolutely go back to Grey Matter Research for our next marketing research project.
Jeff Nickel
TrueSense Marketing
Working with Grey Matter is less like engaging a research vendor and more like hiring a research partner. Working with Grey Matter, I gained insight not only about my research questions, but about research itself.
Jennifer Ryan
Catholic Relief Services

“…will I get the service and attention I need?”
Short answer: yes. We believe strongly in partnerships with clients, which is why we’ve been serving some of the same people for over two decades. We customize our reporting style to fit your needs and company culture. No interns or junior-level people will work on your projects.

We’re high-service, high-touch people who always want you to feel your business matters to us…because it actually does.

“…will I get the service and attention I need?”
Short answer: yes. We believe strongly in partnerships with clients, which is why we’ve been serving some of the same people for over two decades. We customize our reporting style to fit your needs and company culture. No interns or junior-level people will work on your projects.

We’re high-service, high-touch people who always want you to feel your business matters to us…because it actually does.

Working with Grey Matter is less like engaging a research vendor and more like hiring a research partner. Working with Grey Matter, I gained insight not only about my research questions, but about research itself.
Jennifer Ryan
Catholic Relief Services

“…will I get the skills and experience I need from you?”
Without question. We’ve partnered with some of the world’s great brands. Our company leader has moderated thousands of qualitative sessions and handled hundreds of quantitative studies ranging from four figures to six figures.

Our research has been covered extensively by the international media, used in U.S. Senate panel hearings, reprinted in a variety of languages, incorporated into college curriculum, and even featured in the opening monologue of The Tonight Show.

Ron Sellers has a knack for adding quality insights and recommendations to every project. Ron is also a consummate professional. His industry knowledge, experience, and rapport with clients are unsurpassed.
Dr. Scott L. Shook
Chevrolet
From the beginning, you responded to our compressed timeframe. You recruited a fantastic set of participants who definitely fit our profile. The discussion guide was masterful as was your orchestration of each session. Great on-site insights and coaching as well.
Marcia Kuszmaul
World Vision

“…will I get the quality of work I expect?”
Our clients sure think so, which is why most of our work is repeat or referral business. We’ve written extensively on data quality, which is frequently missing in research today. We run extensive quality checks in recruiting and data collection (by individuals, not algorithms), to make sure we’re depending on real, engaged respondents.

So the answer to this question is actually “no” – our goal is for the quality to be better than you expect.

“…will I get the quality of work I expect?”
Our clients sure think so, which is why most of our work is repeat or referral business. We’ve written extensively on data quality, which is frequently missing in research today. We run extensive quality checks in recruiting and data collection (by individuals, not algorithms), to make sure we’re depending on real, engaged respondents.

So the answer to this question is actually “no” – our goal is for the quality to be better than you expect.

From the beginning, you responded to our compressed timeframe. You recruited a fantastic set of participants who definitely fit our profile. The discussion guide was masterful as was your orchestration of each session. Great on-site insights and coaching as well.
Marcia Kuszmaul
World Vision

Articles & Studies

Who Controls the Wallet?

September 21, 2023

When it comes to giving, who controls the wallet in two-adult evangelical households? Our new report examines how much agreement there is between spouses, how much is given jointly as a couple versus as individuals, and how giving works when there are two decision-makers.

READ MORE

Race and Gender in Fundraising

July 24, 2023

Are evangelical donors more compelled by a fundraising appeal that features people of their own race/ethnicity? Of their own gender? Are evangelicals colorblind and gender-blind when it comes to who they choose to help? We dug into this in our new report…

READ MORE

Faith and Wellness

May 11, 2023

A new study from Grey Matter and Infinity Concepts explores evangelical attitudes toward the role of faith in physical and mental health, the power of prayer, and whether it matters if their primary physician is a fellow believer.

READ MORE

Spiritual Growth among Evangelicals

May 3, 2023

Spiritual growth and maturity among American evangelicals is a mix of successes, stagnation, and even outright delusion. This exclusive study shows just where American evangelicals stand in their spiritual lives.

READ MORE

The Sustainers

November 9, 2022

Sustainers (or monthly partners) represent regular, dependable funding for your mission. But why do some donors become sustainers and others don’t? Our new report explores those who do (and don’t) among evangelical Protestant donors.

READ MORE

Understanding Evangelical Mid-level Donors

October 18, 2022

The brand new research report from Grey Matter and BBS & Associates explores evangelical mid-level donors – a little-researched population that is critical to many ministries and non-profits.

READ MORE

Who Controls the Wallet?

September 21, 2023

When it comes to giving, who controls the wallet in two-adult evangelical households? Our new report examines how much agreement there is between spouses, how much is given jointly as a couple versus as individuals, and how giving works when there are two decision-makers.

READ MORE

Race and Gender in Fundraising

July 24, 2023

Are evangelical donors more compelled by a fundraising appeal that features people of their own race/ethnicity? Of their own gender? Are evangelicals colorblind and gender-blind when it comes to who they choose to help? We dug into this in our new report…

READ MORE

Faith and Wellness

May 11, 2023

A new study from Grey Matter and Infinity Concepts explores evangelical attitudes toward the role of faith in physical and mental health, the power of prayer, and whether it matters if their primary physician is a fellow believer.

READ MORE

Spiritual Growth among Evangelicals

May 3, 2023

Spiritual growth and maturity among American evangelicals is a mix of successes, stagnation, and even outright delusion. This exclusive study shows just where American evangelicals stand in their spiritual lives.

READ MORE

The Sustainers

November 9, 2022

Sustainers (or monthly partners) represent regular, dependable funding for your mission. But why do some donors become sustainers and others don’t? Our new report explores those who do (and don’t) among evangelical Protestant donors.

READ MORE

Understanding Evangelical Mid-level Donors

October 18, 2022

The brand new research report from Grey Matter and BBS & Associates explores evangelical mid-level donors – a little-researched population that is critical to many ministries and non-profits.

READ MORE
VIEW MORE ARTICLES & STUDIES

“Discovery consists of seeing what everybody has seen, and thinking what nobody has thought.”
– Albert Szent-Gyorgyi von Nagyrapolt