A recent search for a vendor showed just how difficult some research vendors make it for clients to want to work with them.
Fortunately, Angry MR Client, Angry MR Respondent, and Angry MR Vendor seem to have faded away. Unfortunately, too often the complaints vendors and clients have about “the other side” are still there. Don’t get angry – get better. Or buy a saddle (and you’ll have to read to the end to know what that means.)
Everyone blows it. How you handle your failure says a lot more about you than whether you blew it in the first place.
Stacey Symonds is Senior Director of Consumer Insights for Orbitz Worldwide. In her current role, she partners with a range of internal business leaders to integrate the voice of the customer into day-to-day as well as long-term development.
What do clients really think of how Market Research firms market themselves? GRIT has the answer and here is an excerpt.
To hear more from the perspective of the corporate researcher, this occasional Greenbookblog.org feature will spend some time with a researcher From the Client Side. This one explores Next Generation insights techniques and the future of the insights industry. with Brian Cain.
An interview with Bill Tamulonis, Director of Product Development and Market Research at Erickson Living, continuing the conversation about vendor marketing - what vendors do in their sales and promotion efforts that attracts and repels client-side researchers.