A recent search for a vendor showed just how difficult some research vendors make it for clients to want to work with them.
In articles about the quality of consumer insights, a common opinion is that research quality has gone downhill in recent years. I question that perspective.
The New York Times and CBS News made their own news late last month with the announcement that they would begin using online panels as part of their election coverage polling. This reignited the online/phone quantitative research debate. There’s still no question that phone research is more representative than online research. But does that mean it’s always better?
Are you paying enough attention to the boring part of the research that can destroy your project?
In a world where any methodology choice can introduce some bias to your data, it’s imperative to understand how your findings may skew because you chose phone over online (or online over phone, or river sample over panel sample, or any other choice you made).
No matter how you try to dress it up, bad research is bad research
Stop looking for the best methodology and start looking for the right one for your specific information need.