Nov 03 2015 Truth Is in Your Actions, Not Your Advertising
A recent search for a vendor showed just how difficult some research vendors make it for clients to want to work with them.
Tag: Phone research
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Feb 06 2015 Has Research Quality Really Gone Downhill?
In articles about the quality of consumer insights, a common opinion is that research quality has gone downhill in recent years. I question that perspective.
Aug 11 2014 Purist, Meet Real World
The New York Times and CBS News made their own news late last month with the announcement that they would begin using online panels as part of their election coverage polling. This reignited the online/phone quantitative research debate. There’s still no question that phone research is more representative than online research. But does that mean it’s always better?
Aug 07 2012 The Black Hole of Research: Dull but Critical
Are you paying enough attention to the boring part of the research that can destroy your project?
Mar 19 2012 Biased Research, No Matter What the Methodology
In a world where any methodology choice can introduce some bias to your data, it’s imperative to understand how your findings may skew because you chose phone over online (or online over phone, or river sample over panel sample, or any other choice you made).
May 05 2011 Why Are We Hiring Cheerleaders When We Need Quarterbacks?
No matter how you try to dress it up, bad research is bad research
Feb 21 2011 Can We Stop Arguing over What’s the Best Methodology?
Stop looking for the best methodology and start looking for the right one for your specific information need.
Aug 01 2010 More Show and Less Tell, Please?
Let’s stop pretending there’s one “right” methodology that covers every situation.