A recent search for a vendor showed just how difficult some research vendors make it for clients to want to work with them.
How can we have confidence in the future of our industry when a major research vendor has so little basic research competence?
Fortunately, Angry MR Client, Angry MR Respondent, and Angry MR Vendor seem to have faded away. Unfortunately, too often the complaints vendors and clients have about “the other side” are still there. Don’t get angry – get better. Or buy a saddle (and you’ll have to read to the end to know what that means.)
In articles about the quality of consumer insights, a common opinion is that research quality has gone downhill in recent years. I question that perspective.
Everyone blows it. How you handle your failure says a lot more about you than whether you blew it in the first place.
Stacey Symonds is Senior Director of Consumer Insights for Orbitz Worldwide. In her current role, she partners with a range of internal business leaders to integrate the voice of the customer into day-to-day as well as long-term development.