Vendors Archives - Grey Matter Research & Consulting

Fortunately, Angry MR Client, Angry MR Respondent, and Angry MR Vendor seem to have faded away. Unfortunately, too often the complaints vendors and clients have about “the other side” are still there. Don’t get angry – get better. Or buy a saddle (and you’ll have to read to the end to know what that means.)

Bad research , Clients , Failure , Vendors

Feb 06 2015 Has Research Quality Really Gone Downhill?

In articles about the quality of consumer insights, a common opinion is that research quality has gone downhill in recent years. I question that perspective.

Bad research , Data quality , DIY , Online research , Panels , Phone research , Quality , Vendors

Jan 02 2015 Finding the Right Balance in RFPs

The challenge for research clients is in finding the right balance between providing too much guidance and too little in your RFPs. The quality of your insights project will depend on it.

Clients , Customer service , Vendors

Sep 26 2014 How to Handle It When You Mess Up on the Project (and You Will)

Everyone blows it. How you handle your failure says a lot more about you than whether you blew it in the first place.

Clients , Failure , Moderating , Vendors

Mar 31 2014 Interview with Stacey Symonds, Senior Director of Consumer Insights, Orbitz Worldwide

Stacey Symonds is Senior Director of Consumer Insights for Orbitz Worldwide. In her current role, she partners with a range of internal business leaders to integrate the voice of the customer into day-to-day as well as long-term development.

Brand , Branding , Clients , Customer service , Innovation , Marketing , Sales , Vendors

Mar 05 2014 2014 Greenbook Research Industry Trends (GRIT) Report

Research clients speak out on research vendors and the adoption of new tools and techniques

Innovation , Marketing , Methodology , Sales , Vendors