The chance your online panel study is filled with fraudulent or disengaged respondents is 90% or higher, according to Still More Dirty Little Secrets of Online Panels.
Are you comfortable with doing surveys in which up to half of the responses you’re receiving are fraudulent? Or in which you’re getting a heavily biased group of respondents?
With the drive for speed in research, are you sacrificing getting quality respondents?
Are you paying enough attention to the boring part of the research that can destroy your project?
Yes, panel quality is often atrocious. But there are some steps we can all take to mitigate the problems.
12 online panels. Multiple problems. Go behind the curtain…