Aug 10 2020 Still More Dirty Little Secrets of Online Panels
The chance your online panel study is filled with fraudulent or disengaged respondents is 90% or higher, according to Still More Dirty Little Secrets of Online Panels.
Tag: Fieldwork
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Jun 03 2019 Six Ways Your Survey Research May be Misleading You
Are you comfortable with doing surveys in which up to half of the responses you’re receiving are fraudulent? Or in which you’re getting a heavily biased group of respondents?
May 28 2019 Bad Sales Efforts (A Rant)
It’s time to take a client-centered look at your sales and marketing efforts.
Apr 03 2018 Are We an Industry of Hypocrites?
Respondents are the lifeblood of the consumer insights world. Yet too many researchers don’t participate in research themselves. Isn’t that the very definition of hypocrisy?
Nov 18 2017 Researchers: Is There Poop in Your Brownies?
With the drive for speed in research, are you sacrificing getting quality respondents?
Jul 29 2013 How Sliders Bias Survey Data
The use of sliders in online surveys has become common, as researchers seek to enhance respondent engagement. The only problem is that if you’re using sliders, there’s a pretty good chance you are getting back biased data.
Apr 15 2013 How Sliders Bias Survey Data
Using sliders in a questionnaire can bias the data you get.
Aug 07 2012 The Black Hole of Research: Dull but Critical
Are you paying enough attention to the boring part of the research that can destroy your project?
Mar 01 2012 An Evaluation of Online Panels
All panels are not created equal – and here’s the evidence to prove it.
Feb 14 2012 Counteracting the Dirty Little Secrets of Online Panels
Yes, panel quality is often atrocious. But there are some steps we can all take to mitigate the problems.