Mar 11 2020 Why Research Reporting Is Often Poor
Insights clients often complain that research reports aren't helpful - and too often they're right. How do we fix this?
Tag: Quality
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Feb 06 2015 Has Research Quality Really Gone Downhill?
In articles about the quality of consumer insights, a common opinion is that research quality has gone downhill in recent years. I question that perspective.
May 07 2013 Cheap, Fast, and Good?
Is it possible to do a valid quantitative study in under two weeks? It depends on how good your vendor is, but also on how good you allow your vendor to be.
Apr 23 2012 Biasing Your Research by the Act of Doing Research
Longitudinal studies can influence how people respond to your questions simply by the fact that you have researched them before. And if you’re not careful, this problem can come about even when you’re not doing a longitudinal study.
Mar 01 2012 An Evaluation of Online Panels
All panels are not created equal – and here’s the evidence to prove it.
Feb 14 2012 Counteracting the Dirty Little Secrets of Online Panels
Yes, panel quality is often atrocious. But there are some steps we can all take to mitigate the problems.
Jan 30 2012 More Dirty Little Secrets of Online Panels
12 online panels. Multiple problems. Go behind the curtain…
Jan 15 2012 More Dirty Little Secrets of Online Panel Research
When you use an online access panel for research, you depend on those respondents to help inform your critical business decisions. But what if your survey is the ninth one your respondents have taken today?
Aug 09 2011 The Questionnaire from Hell: A Journey into Truly Terrible Research
The Questionnaire from Hell: A Journey into Truly Terrible Research
Jun 15 2011 Generally Specific
You can’t ask very broad questions and then apply the findings to very specific situations.