In articles about the quality of consumer insights, a common opinion is that research quality has gone downhill in recent years. I question that perspective.
Longitudinal studies can influence how people respond to your questions simply by the fact that you have researched them before. And if you’re not careful, this problem can come about even when you’re not doing a longitudinal study.
Yes, panel quality is often atrocious. But there are some steps we can all take to mitigate the problems.
12 online panels. Multiple problems. Go behind the curtain…
When you use an online access panel for research, you depend on those respondents to help inform your critical business decisions. But what if your survey is the ninth one your respondents have taken today?
The Questionnaire from Hell: A Journey into Truly Terrible Research