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Jun 15 2021 Ministry Communications in a Post-COVID World

The US is finally starting to emerge from COVID, and that includes Christian ministries and the agencies that serve them. What’s changed…if anything? We questioned over 100 ministry leaders, marketers, communicators, and consultants about this very topic.

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  • Blog Posts , Charitable Donors and Giving , Faith/Religion
  •  1 Comment
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  • Branding , Fundraising , Marketing , Ministries

Mar 11 2020 Why Research Reporting Is Often Poor

Insights clients often complain that research reports aren't helpful - and too often they're right. How do we fix this?

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  • Blog Posts
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  • Bad research , Clients , Customer service , Quality , Reporting , Vendors

May 28 2019 You’re All Saying the Same Thing

It’s time to take a client-centered look at your sales and marketing efforts.

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  • Blog Posts
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  • Brand , Fieldwork , Marketing , Sales , Vendors

Mar 19 2019 Forget That MBA – In Research, Use Your MD

Why do we ask respondents to diagnose themselves?

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  • Blog Posts
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  • Bad research , Charity , Marketing , Qualitative , Questionnaires

Apr 03 2018 Are We an Industry of Hypocrites?

Too many researchers don’t participate in research. Isn’t that the very definition of hypocrisy?

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  • Blog Posts
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  • Clients , Respondents

Nov 18 2017 Researchers: Is There Poop in Your Brownies?

With the drive for speed in research, are you sacrificing getting quality respondents?

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  • Bad research , Data quality , Fieldwork , Innovation , Online research , Panels , Respondents , Speed

Jul 24 2017 Reaching for the Stars While Standing on a Garbage Pile

There are so many different techniques and approaches available to the consumer insights professional today. But have we simply lost the ability to do good research, even with all these new options?

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  • Blog Posts
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  • Bad research , Data quality , Innovation , Online research , Panels , Questionnaires

Oct 13 2016 Can Political Polls Really Be Trusted?

When political polls fail to predict the exact outcome of an election, maybe they’re not wrong…maybe we are.

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  • Bad research , Catholics , Failure , Political polling , Reporting

Mar 08 2016 Agile Research or Agile Researchers?

Agile research is a hot topic. Should it be?

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  • Data quality , Innovation , Methodology , Speed , Vendors

Nov 03 2015 Truth Is in Your Actions, Not Your Advertising

A recent search for a vendor showed just how difficult some research vendors make it for clients to want to work with them.

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  • Clients , Customer service , Phone research , Vendors
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