Why do we ask respondents to diagnose themselves?
With the drive for speed in research, are you sacrificing getting quality respondents?
There are so many different techniques and approaches available to the consumer insights professional today. But have we simply lost the ability to do good research, even with all these new options?
When political polls fail to predict the exact outcome of an election, maybe they’re not wrong…maybe we are.
A recent search for a vendor showed just how difficult some research vendors make it for clients to want to work with them.
How can we have confidence in the future of our industry when a major research vendor has so little basic research competence?
Fortunately, Angry MR Client, Angry MR Respondent, and Angry MR Vendor seem to have faded away. Unfortunately, too often the complaints vendors and clients have about “the other side” are still there. Don’t get angry – get better. Or buy a saddle (and you’ll have to read to the end to know what that means.)