Mid-level donors are the critical gap between your mass market and major donors. Often around 10% of donors, they can provide up to 50% of your funds. Our new study The Critical Gap explores evangelical mid-level donors: where, how, and why they give.
Do donors prefer supporting work done locally, domestically, or outside the US? Why? And how can this impact how you communicate your work? Learn more in our new study Here or There? Where Donors Prefer to Give.
Evangelicals use Christian media - a lot, and in many formats. We examine what they think of Christian media, how they use it, what reputation they feel it has outside of evangelical circles, and what they most want from it.
Our new study examines the generosity of the average American donor. It's nowhere near as high as they think it is - and Protestants are the most likely to mentally inflate it. We also examine the reasons donors are not more generous.
Our report examines how evangelicals see others with very different political beliefs; whether they perceive 11 different controversial issues (from racial injustice to gun legislation) as religious, social, or political issues, and how involved they want churches to be on each.
Spiritual growth and maturity among American evangelicals is a mix of successes, stagnation, and even outright delusion. This exclusive study shows just where American evangelicals stand in their spiritual lives.
Continuing our research about evangelical Protestants, learn how they give (or don't give) to both church and charity.
The pandemic obviously changed how people "do church" for a while. For many evangelical Protestants, it may have changed how they do it forever. As covered by the Wall Street Journal and other media.
The majority of American donors do not think of hospitals as "charities" - but the majority do think of children's hospitals as charities. Homeless shelters? Definitely charities. Museums? Universities? Private schools? Not so much...
Americans think first of non-profit organizations that are massive, international, and non-religious