The chance your online panel study is filled with fraudulent or disengaged respondents is 90% or higher, according to Still More Dirty Little Secrets of Online Panels.
How can we have confidence in the future of our industry when a major research vendor has so little basic research competence?
Stacey Symonds is Senior Director of Consumer Insights for Orbitz Worldwide. In her current role, she partners with a range of internal business leaders to integrate the voice of the customer into day-to-day as well as long-term development.
What do clients really think of how Market Research firms market themselves? GRIT has the answer and here is an excerpt.
To hear more from the perspective of the corporate researcher, this occasional Greenbookblog.org feature will spend some time with a researcher From the Client Side. This one explores Next Generation insights techniques and the future of the insights industry. with Brian Cain.
An interview with Bill Tamulonis, Director of Product Development and Market Research at Erickson Living, continuing the conversation about vendor marketing - what vendors do in their sales and promotion efforts that attracts and repels client-side researchers.
An interview with Marc Phillipe Witham, Senior Market Research Analyst at Schneider Electric, continuing the conversation about vendor marketing - what vendors do in their sales and promotion efforts that attracts and repels client-side researchers.
This interview is with Jill Capps, Assistant Manager of Marketing Research at Gorton’s, the seafood company from Gloucester, MA. Jill has been with Gorton’s for over five years, handles 30 to 40 projects a year, and hires vendors for quantitative and qualitative work.