May 28 2019 You’re All Saying the Same Thing
It’s time to take a client-centered look at your sales and marketing efforts.
Tag: Brand
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Aug 20 2015 Shocking Incompetence by a Major Research Brand
How can we have confidence in the future of our industry when a major research vendor has so little basic research competence?
Mar 31 2014 Interview with Stacey Symonds, Senior Director of Consumer Insights, Orbitz Worldwide
Stacey Symonds is Senior Director of Consumer Insights for Orbitz Worldwide. In her current role, she partners with a range of internal business leaders to integrate the voice of the customer into day-to-day as well as long-term development.
Feb 04 2014 What Do Clients Think Of Market Research Supplier Marketing?
What do clients really think of how Market Research firms market themselves? GRIT has the answer and here is an excerpt.
Dec 26 2013 From the Client Side: Brian Cain, Senior Pharma Market Research Executive
To hear more from the perspective of the corporate researcher, this occasional Greenbookblog.org feature will spend some time with a researcher From the Client Side. This one explores Next Generation insights techniques and the future of the insights industry. with Brian Cain.
Oct 28 2013 From the Client Side: Interview With Bill Tamulonis of Erickson Living
An interview with Bill Tamulonis, Director of Product Development and Market Research at Erickson Living, continuing the conversation about vendor marketing - what vendors do in their sales and promotion efforts that attracts and repels client-side researchers.
Sep 24 2013 From the Client Side: An Interview With Marc Philippe Witham
An interview with Marc Phillipe Witham, Senior Market Research Analyst at Schneider Electric, continuing the conversation about vendor marketing - what vendors do in their sales and promotion efforts that attracts and repels client-side researchers.
Jul 31 2013 Building Your Brand through Failure
Successful bids bring work. But unsuccessful bids should still build your brand.
Jul 01 2013 From The Client Side: Jill Capps of Gorton’s
This interview is with Jill Capps, Assistant Manager of Marketing Research at Gorton’s, the seafood company from Gloucester, MA. Jill has been with Gorton’s for over five years, handles 30 to 40 projects a year, and hires vendors for quantitative and qualitative work.
Apr 29 2013 Prescriptions for Healing Research Brands
I’ve told you what frustrates me about the marketing and branding of research vendors. But what’s attractive, intriguing, and appealing?