Jan 28 2014 Context is the Key to Research
Research too often produces numbers in a vacuum, rather than providing the context that will allow for meaningful analysis of the findings.
Tag: Context
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May 21 2012 Specific Time Frames in Question Design
Nuance is critical in questionnaire design. One nuance missed by many is the appropriate use of time frames when asking people about their activities.
Nov 18 2011 Information Assassination – How They’ll Simply Get the Research Wrong
Be very, very careful of using research you find reported in the media. Important details and nuance usually fall by the wayside in an effort to get at the “story.”
Jun 15 2011 Generally Specific
You can’t ask very broad questions and then apply the findings to very specific situations.
Aug 10 2010 Scaling the Ladder of Success
Research scales only work if they are realistic to the consumer experience.