Aug 10 2020 Still More Dirty Little Secrets of Online Panels
The chance your online panel study is filled with fraudulent or disengaged respondents is 90% or higher, according to Still More Dirty Little Secrets of Online Panels.
Tag: Methodology
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Jul 29 2016 Getting Past the Barriers
How to Do Research That Is Faster, Cheaper, and More Flexible
Mar 08 2016 Agile Research or Agile Researchers?
Agile research is a hot topic. Should it be?
Aug 11 2014 Purist, Meet Real World
The New York Times and CBS News made their own news late last month with the announcement that they would begin using online panels as part of their election coverage polling. This reignited the online/phone quantitative research debate. There’s still no question that phone research is more representative than online research. But does that mean it’s always better?
Jun 11 2014 Forward to the Future, Back to the Basics
With all of the changes happening in market research, we can’t forget the importance of basic skills. Without the basics, all the shiny new stuff doesn’t work.
Mar 05 2014 2014 Greenbook Research Industry Trends (GRIT) Report
Research clients speak out on research vendors and the adoption of new tools and techniques
Jul 29 2013 How Sliders Bias Survey Data
The use of sliders in online surveys has become common, as researchers seek to enhance respondent engagement. The only problem is that if you’re using sliders, there’s a pretty good chance you are getting back biased data.
Apr 15 2013 How Sliders Bias Survey Data
Using sliders in a questionnaire can bias the data you get.
Mar 19 2012 Biased Research, No Matter What the Methodology
In a world where any methodology choice can introduce some bias to your data, it’s imperative to understand how your findings may skew because you chose phone over online (or online over phone, or river sample over panel sample, or any other choice you made).
Mar 01 2012 An Evaluation of Online Panels
All panels are not created equal – and here’s the evidence to prove it.