There are three main reasons we hear for why organizations are not using marketing research more often:
- It takes too long
- It costs too much
- It’s not flexible or adaptable enough to meet their needs
This is unfortunate, because there are ways to substantially reduce each of these barriers.
- Speed: Grey Matter has done a full-scale quantitative study—from initial proposal to report—in less than two weeks.
- Cost: We’ve created studies that don’t cost six figures or even five figures, making research affordable for even small organizations.
- Flexibility: We have ways of allowing you to adapt the stimuli being tested (e.g. concepts, messaging, logos, names, taglines) to consumer feedback throughout the research, turning the design into a collaborative process with your target market.
Getting Past the Barriers is a brief report that gives you ideas and options for how you can remove some of these obstacles and get the information you need to make wiser, more informed decisions.
Please e-mail firstname.lastname@example.org for a free copy of Getting Past the Barriers, and discover more options for addressing your information needs.