The majority of American donors do not think of hospitals as "charities" - but the majority do think of children's hospitals as charities. Homeless shelters? Definitely charities. Museums? Universities? Private schools? Not so much...
Learn how Americans use (or don't use) social media to connect with donor-supported organizations and religious congregations.
What's true and what's not true about commonly held myths regarding Christian donors?
The US population is getting older - what impact will this have on ministry?
Many assumptions about Christian donors have emerged over the years, and come to be treated as “conventional wisdom.” But how wise is it to believe something that may or may not be founded on reality?
Most Americans are comfortable with the intersection of religion and professional sports
Most people dramatically underestimate the proportion of Protestants in the U.S., while seriously overestimating the proportions of Mormons, Muslims, and atheists/agnostics
Study shows widespread confusion and ignorance on the subject of official membership in a place of worship
How People Feel the Christian Faith Really Impacts (or Doesn’t Impact) America
In the last 12 months, over 17 million American adults who don’t regularly attend worship services visited the website of a local church or place of worship