While many people in the industry have started to question the overhead myth, the people giving the money still believe in it, resulting in strings-attached grants that might be holding back possible good.
Donors pay far less attention to what charities spend on overhead, administration, and fundraising than do charities and charity watchdog organizations.
Child sponsorship, although a very popular form of charitable giving, remains largely misunderstood by American donors.
Nine out of ten charitable donors form perceptions of non-profits partly by how big (or small) they are.
Most feel it’s credible and legitimate, but also have concerns and don’t fully grasp how it works.
Post from the Phil Cooke Blog - do donors prefer e-mail or direct mail communication?
Most donors see advantages to both e-mail and direct mail communication from the organizations they support. Very few completely reject one form or the other.
Americans donors are far less generous than they think they are. This may suppress giving; why give more if you're already more generous than most?
New research on what senior adults want in their next home.
Our new report details how someone trying to find a local church’s website by searching through their denomination has only a 32% chance of success. Find out more