May 02 2024 Beyond the Label
What, exactly, is an evangelical? Even evangelicals themselves often don't know how to define this term. Many decline to use the term "evangelical Christian" to describe themselves. Here's why...
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Mar 14 2024 Evangelicals in the Public Arena
Our report examines how evangelicals see others with very different political beliefs; whether they perceive 11 different controversial issues (from racial injustice to gun legislation) as religious, social, or political issues, and how involved they want churches to be on each.
Jan 29 2024 The Spiritual Journey of Evangelicals
How do evangelicals come to their beliefs? The spiritual journey usually happens before age 18, with church and family playing primary roles. Learn more with our new report.
Dec 06 2023 Strategic Creative Design in Fundraising Ads
When targeting evangelicals in charity/ministry advertising, does a watchdog logo increase appeal? Or a scripture reference? Learn more about strategic creative design with our new report.
Sep 21 2023 Who Controls the Wallet?
Who controls giving in two-adult evangelical households? Our new report examines how much agreement there is between spouses, how much is given jointly as a couple versus as individuals, and how giving works when there are two decision-makers.
Jul 24 2023 Race and Gender in Fundraising
Are evangelical donors more compelled by a fundraising appeal that features people of their own race/ethnicity? Of their own gender? Are evangelicals colorblind and gender-blind when it comes to who they choose to help? We dug into this in our new report...
May 11 2023 Faith and Wellness
A new study from Grey Matter and Infinity Concepts explores evangelical attitudes toward the role of faith in physical and mental health, the power of prayer, and whether it matters if their primary physician is a fellow believer.
May 03 2023 Spiritual Growth among Evangelicals
Spiritual growth and maturity among American evangelicals is a mix of successes, stagnation, and even outright delusion. This exclusive study shows just where American evangelicals stand in their spiritual lives.
Nov 09 2022 The Sustainers
Sustainers (or monthly partners) represent regular, dependable funding for your mission. But why do some donors become sustainers and others don't? Our new report explores those who do (and don't) among evangelical Protestant donors.
Oct 18 2022 Understanding Evangelical Mid-level Donors
The brand new research report from Grey Matter and BBS & Associates explores evangelical mid-level donors - a little-researched population that is critical to many ministries and non-profits.