May 02 2024 Beyond the Label
What, exactly, is an evangelical? Even evangelicals themselves often don't know how to define this term. Many decline to use the term "evangelical Christian" to describe themselves. Here's why...
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Mar 14 2024 Evangelicals in the Public Arena
Our report examines how evangelicals see others with very different political beliefs; whether they perceive 11 different controversial issues (from racial injustice to gun legislation) as religious, social, or political issues, and how involved they want churches to be on each.
Jan 29 2024 The Spiritual Journey of Evangelicals
How do evangelicals come to their beliefs? The spiritual journey usually happens before age 18, with church and family playing primary roles. Learn more with our new report.
Dec 06 2023 Strategic Creative Design in Fundraising Ads
When targeting evangelicals in charity/ministry advertising, does a watchdog logo increase appeal? Or a scripture reference? Learn more about strategic creative design with our new report.
Sep 21 2023 Who Controls the Wallet?
Who controls giving in two-adult evangelical households? Our new report examines how much agreement there is between spouses, how much is given jointly as a couple versus as individuals, and how giving works when there are two decision-makers.
May 11 2023 Faith and Wellness
A new study from Grey Matter and Infinity Concepts explores evangelical attitudes toward the role of faith in physical and mental health, the power of prayer, and whether it matters if their primary physician is a fellow believer.
Nov 09 2022 The Sustainers
Sustainers (or monthly partners) represent regular, dependable funding for your mission. But why do some donors become sustainers and others don't? Our new report explores those who do (and don't) among evangelical Protestant donors.
Aug 08 2022 What Is a Pentecostal or Charismatic Evangelical?
What exactly is a Pentecostal or Charismatic evangelical? And how do they differ from other evangelicals? We explore this population in our latest research report.
Apr 28 2022 The Favorite Charity or Ministry
We asked evangelicals what one charity or ministry (outside of their church) is their top priority. The brands they chose reveal a lot about the giving priorities of evangelicals. For instance, only a minority prioritize supporting a faith-based organization.
Apr 06 2022 Evangelicals and Christian Media
Almost all evangelical Protestants use Christian media in some form, whether that be Christian radio, books, websites, podcasts, or something else. Find out more about evangelical use of the media in our new study Media Matters.