Dec 06 2023 Strategic Creative Design in Fundraising Ads
When targeting evangelicals in charity/ministry advertising, does a watchdog logo increase appeal? Or a scripture reference? Learn more about strategic creative design with our new report.
Research on Evangelicals
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Sep 21 2023 Who Controls the Wallet?
Who controls giving in two-adult evangelical households? Our new report examines how much agreement there is between spouses, how much is given jointly as a couple versus as individuals, and how giving works when there are two decision-makers.
Jul 24 2023 Race and Gender in Fundraising
Are evangelical donors more compelled by a fundraising appeal that features people of their own race/ethnicity? Of their own gender? Are evangelicals colorblind and gender-blind when it comes to who they choose to help? We dug into this in our new report...
May 11 2023 Faith and Wellness
A new study from Grey Matter and Infinity Concepts explores evangelical attitudes toward the role of faith in physical and mental health, the power of prayer, and whether it matters if their primary physician is a fellow believer.
May 03 2023 Spiritual Growth among Evangelicals
Spiritual growth and maturity among American evangelicals is a mix of successes, stagnation, and even outright delusion. This exclusive study shows just where American evangelicals stand in their spiritual lives.
Nov 09 2022 The Sustainers
Sustainers (or monthly partners) represent regular, dependable funding for your mission. But why do some donors become sustainers and others don't? Our new report explores those who do (and don't) among evangelical Protestant donors.
Oct 18 2022 Understanding Evangelical Mid-level Donors
The brand new research report from Grey Matter and BBS & Associates explores evangelical mid-level donors - a little-researched population that is critical to many ministries and non-profits.
Aug 08 2022 What Is a Pentecostal or Charismatic Evangelical?
What exactly is a Pentecostal or Charismatic evangelical? And how do they differ from other evangelicals? We explore this population in our latest research report.
Apr 28 2022 The Favorite Charity or Ministry
We asked evangelicals what one charity or ministry (outside of their church) is their top priority. The brands they chose reveal a lot about the giving priorities of evangelicals. For instance, only a minority prioritize supporting a faith-based organization.
Apr 06 2022 Evangelicals and Christian Media
Almost all evangelical Protestants use Christian media in some form, whether that be Christian radio, books, websites, podcasts, or something else. Find out more about evangelical use of the media in our new study Media Matters.