Perception Archives - Grey Matter Research & Consulting

Jul 31 2013 Building Your Brand through Failure

Successful bids bring work. But unsuccessful bids should still build your brand.

Brand , Branding , Failure , Perception , Vendors

Feb 21 2013 Should Protestant churches reference their denomination in the church name?

Should Protestant churches include or exclude a reference to their denomination in the church name? There’s risk either way...

Brand , Church , Denomination , Perception , Protestant , Unchurched

Dec 18 2011 Brand Happens – With or Without You

Whether you’re a research vendor or a corporate researcher, your brand is being communicated to clients constantly. It’s your choice whether you exercise control over that or not.

Brand , Branding , Marketing , Perception , Sales , Vendors

May 03 2010 What Do Consumers Think?: Don't Even Bother Asking

Most people can't really tell you what effect advertising has on them. So why on earth do we expect them to?

Brand , Marketing , Perception , Quality , Questionnaires