Marketing Archives - Page 4 of 4 - Grey Matter Research & Consulting

Apr 01 2012 eMarketer: Quantifying Digital Brand Ad Effectiveness

Marketers are facing increased pressure to quantify digital advertising's branding effect - can they?

Branding , Innovation , Internet , Marketing

Jan 09 2012 Predicting the Unpredictable: A Call for Reason

Predictions about the demise of the tried-and-true are often wrong.

Focus groups , Innovation , Marketing , Methodology , Online research , Panels , Sales , Vendors

Dec 18 2011 Brand Happens – With or Without You

Whether you’re a research vendor or a corporate researcher, your brand is being communicated to clients constantly. It’s your choice whether you exercise control over that or not.

Brand , Branding , Marketing , Perception , Sales , Vendors

Oct 26 2011 If You Can’t Get This Right, What Else Will You Screw Up?

How you handle the details, like making sure you get names right, says a lot about how you’ll handle a project.

Marketing , Sales , Vendors

Sep 22 2011 Generalizing: The Bane of Insights

Just because a group has a tendency to do something doesn’t mean that whole group does it – so why does so much research reporting ignore that?

Analysis , Marketing , Reporting

Dec 23 2010 It’s the Little Things That Mean a Lot

Even something as simple as holiday greetings says a lot about your brand.

Brand , Branding , Customer service , Marketing , Sales

Oct 30 2010 Heart of the Donor

Donors are the lifeblood of most not-for-profit organizations. So it’s critical to understand them—their behaviors, their beliefs, their motivations, their perspectives, their desires.