Aug 10 2020 Still More Dirty Little Secrets of Online Panels
The chance your online panel study is filled with fraudulent or disengaged respondents is 90% or higher, according to Still More Dirty Little Secrets of Online Panels.
Tag: Bad research
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Mar 11 2020 Why Research Reporting Is Often Poor
Insights clients often complain that research reports aren't helpful - and too often they're right. How do we fix this?
Jun 03 2019 Six Ways Your Survey Research May be Misleading You
Are you comfortable with doing surveys in which up to half of the responses you’re receiving are fraudulent? Or in which you’re getting a heavily biased group of respondents?
Mar 19 2019 Forget That MBA – In Research, Use Your MD
Why do we ask respondents to diagnose themselves? Forget that MBA - in research, use your MD!
Apr 03 2018 Are We an Industry of Hypocrites?
Respondents are the lifeblood of the consumer insights world. Yet too many researchers don’t participate in research themselves. Isn’t that the very definition of hypocrisy?
Nov 18 2017 Researchers: Is There Poop in Your Brownies?
With the drive for speed in research, are you sacrificing getting quality respondents?
Jul 24 2017 Reaching for the Stars While Standing on a Garbage Pile
There are so many different techniques and approaches available to the consumer insights professional today. But have we simply lost the ability to do good research, even with all these new options?
Oct 13 2016 Can Political Polls Really Be Trusted?
When political polls fail to predict the exact outcome of an election, maybe they’re not wrong…maybe we are.
Aug 20 2015 Shocking Incompetence by a Major Research Brand
How can we have confidence in the future of our industry when a major research vendor has so little basic research competence?
Apr 15 2015 Why I Don’t Miss Angry MR Client
Fortunately, Angry MR Client, Angry MR Respondent, and Angry MR Vendor seem to have faded away. Unfortunately, too often the complaints vendors and clients have about “the other side” are still there. Don’t get angry – get better. Or buy a saddle (and you’ll have to read to the end to know what that means.)