The story of social media is a story of lost opportunities for faith groups and donor-supported organizations:
- 64% of American social media users are not connected with either a religious congregation or a leader from a religious congregation
- 45% who regularly attend worship services are not connected with their own religious congregation on social media; 58% are not connected with a leader from their own congregation
- 62% of American adults are not connected with any donor-supported charitable organization on social media, including about half of the donors who support such organizations
- 63% say none of their social media connections holds religious beliefs that vary substantially from their own; 58% are not connected with anyone who holds very different political beliefs from their own