Nov 06 2021 Evangelicals and Giving
Continuing our research about evangelical Protestants, learn how they give (or don't give) to both church and charity.
Charitable Donors and Giving
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Jun 15 2021 Ministry Communications in a Post-COVID World
The US is finally starting to emerge from COVID, and that includes Christian ministries and the agencies that serve them. What’s changed…if anything? We questioned over 100 ministry leaders, marketers, communicators, and consultants about this very topic.
Mar 15 2021 What’s a Charity?
The majority of American donors do not think of hospitals as "charities" - but the majority do think of children's hospitals as charities. Homeless shelters? Definitely charities. Museums? Universities? Private schools? Not so much...
Oct 05 2020 Do Donors Use Charity Watchdogs?
GuideStar. CharityWatch. Wise Giving Alliance. Do charitable donors actually use charity watchdogs like these? Yes...and no.
May 18 2020 Faith, Giving, and Social Media
Learn how Americans use (or don't use) social media to connect with donor-supported organizations and religious congregations.
Nov 05 2018 Philanthropy Journal: What Traits Do America’s Favorite Charities Share?
From The Donor Mindset Study - what defines America's favorite charities?
Oct 10 2018 Fast Company: Charities are spamming you because it works
Why do charities send you so much e-mail and mail? Because it works.
Sep 03 2018 America’s Favorite Charities
Few Christians name a faith-based organization as their favorite charity...American donors are taken with massive non-profits...and more we learned from asking Americans about their favorite charity.
Jun 28 2018 How much mail and e-mail do donors receive, and how much are they reading?
Cutting through the Noise: how much mail and e-mail do donors believe they receive from non-profit organizations, and how much of it do they actually read?
Feb 08 2018 Donors Can’t Stop Believing That Nonprofits Pay Too Much Overhead
While many people in the industry have started to question the overhead myth, the people giving the money still believe in it, resulting in strings-attached grants that might be holding back possible good.