Mar 11 2020 Why Research Reporting Is Often Poor
Insights clients often complain that research reports aren't helpful - and too often they're right. How do we fix this?
Tag: Reporting
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Oct 13 2016 Can Political Polls Be Trusted?
When political polls fail to predict the exact outcome of an election, maybe they’re not wrong…maybe we are.
Jan 28 2014 Context is the Key to Research
Research too often produces numbers in a vacuum, rather than providing the context that will allow for meaningful analysis of the findings.
Nov 18 2011 Information Assassination – How They’ll Simply Get the Research Wrong
Be very, very careful of using research you find reported in the media. Important details and nuance usually fall by the wayside in an effort to get at the “story.”
Sep 22 2011 Generalizing: The Bane of Insights
Just because a group has a tendency to do something doesn’t mean that whole group does it – so why does so much research reporting ignore that?
Jun 15 2011 Generally Specific
You can’t ask very broad questions and then apply the findings to very specific situations.
Jun 04 2011 Insert Brian Williams Joke Here
You see research findings and statistics quoted by the media all the time. Here’s why you’d better be careful before you actually use any of them.
Mar 28 2011 Are You Defining or Labeling?
It’s easy to label population groups such as “liberals” or “evangelicals” or “affluent.” But to assume members of those groups are all the same is a huge mistake, as is failing to know exactly how those groups are defined.