Questionnaires Archives - Grey Matter Research & Consulting

Mar 19 2019 Forget That MBA – In Research, Use Your MD

Why do we ask respondents to diagnose themselves? Forget that MBA - in research, use your MD!

Bad research , Charity , Marketing , Qualitative , Questionnaires

Jul 24 2017 Reaching for the Stars While Standing on a Garbage Pile

There are so many different techniques and approaches available to the consumer insights professional today. But have we simply lost the ability to do good research, even with all these new options?

Bad research , Data quality , Innovation , Online research , Panels , Questionnaires

Jun 11 2014 Forward to the Future, Back to the Basics

With all of the changes happening in market research, we can’t forget the importance of basic skills. Without the basics, all the shiny new stuff doesn’t work.

Bad research , Bias , Innovation , Methodology , Questionnaires

Jan 18 2013 Sliders: Good for White Castle, Bad for Research

Online surveys often use sliders in an attempt to spark respondent engagement and relieve the tedium of grids and radio buttons. But in relieving the tedium, you are probably getting biased data.

Bad research , Data quality , Online research , Questionnaires

Dec 17 2012 Like It or Not

In research, too often we’re concerned with whether consumers like or dislike things. There are far more important issues we should be evaluating.

Analysis , Brand , Branding , Qualitative , Questionnaires

Sep 21 2012 Get into Their Shoes before Getting into Their Minds

Before you put any questionnaire in the field, take the survey yourself as a respondent. You’ll be surprised what you find.

Bad research , Bias , Questionnaires , Respondents

May 21 2012 Specific Time Frames in Question Design

Nuance is critical in questionnaire design. One nuance missed by many is the appropriate use of time frames when asking people about their activities.