Jun 15 2011 Generally Specific
You can’t ask very broad questions and then apply the findings to very specific situations.
Tag: Quality
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May 31 2011 How Do You Assure Online Panel Quality?
11 things to think about regarding getting quality respondents from panel sample.
May 05 2011 Why Are We Hiring Cheerleaders When We Need Quarterbacks?
No matter how you try to dress it up, bad research is bad research
Sep 07 2010 Garbage In, Garbage Out
Sloppy reporting by USA Today show just how little some people care about whether research is actually accurate or meaningful.
Jul 12 2010 When It Comes to Quality, We Are the French
We complain about research quality…but are we doing anything about it?
May 03 2010 What Do Consumers Think?: Don't Even Bother Asking
Most people can't really tell you what effect advertising has on them. So why on earth do we expect them to?
Jul 29 2009 To Catch a Survey Cheater
When Online Survey Respondents Cheat on Fact-based Questions
Mar 29 2009 Dirty Little Secrets of Online Panels
Online panels are not created equally. And we can prove it.