Online surveys often use sliders in an attempt to spark respondent engagement and relieve the tedium of grids and radio buttons. But in relieving the tedium, you are probably getting biased data.
Are you paying enough attention to the boring part of the research that can destroy your project?
Longitudinal studies can influence how people respond to your questions simply by the fact that you have researched them before. And if you’re not careful, this problem can come about even when you’re not doing a longitudinal study.
In a world where any methodology choice can introduce some bias to your data, it’s imperative to understand how your findings may skew because you chose phone over online (or online over phone, or river sample over panel sample, or any other choice you made).
All panels are not created equal – and here’s the evidence to prove it.
Yes, panel quality is often atrocious. But there are some steps we can all take to mitigate the problems.
12 online panels. Multiple problems. Go behind the curtain…
When you use an online access panel for research, you depend on those respondents to help inform your critical business decisions. But what if your survey is the ninth one your respondents have taken today?
Predictions about the demise of the tried-and-true are often wrong.
Stop looking for the best methodology and start looking for the right one for your specific information need.