Jul 10 2017 Do Donors Prefer Email or Snail Mail?
Post from the Phil Cooke Blog - do donors prefer e-mail or direct mail communication?
Post from the Phil Cooke Blog - do donors prefer e-mail or direct mail communication?
Most donors see advantages to both e-mail and direct mail communication from the organizations they support. Very few completely reject one form or the other.
Influence Magazine article about charitable giving and the tax deduction.
Americans donors are far less generous than they think they are, which may suppress giving
A growing group of charitable donors believe that eliminating the charitable tax deduction would not harm giving in the US
In a world where any methodology choice can introduce some bias to your data, it’s imperative to understand how your findings may skew because you chose phone over online (or online over phone, or river sample over panel sample, or any other choice you made).
It’s easy to label population groups such as “liberals” or “evangelicals” or “affluent.” But to assume members of those groups are all the same is a huge mistake, as is failing to know exactly how those groups are defined.
Donors are the lifeblood of most not-for-profit organizations. So it’s critical to understand them—their behaviors, their beliefs, their motivations, their perspectives, their desires.
Is your organization focusing on profits, or on customers?
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