Jul 10 2017 Do Donors Prefer Email or Snail Mail?
Post from the Phil Cooke Blog - do donors prefer e-mail or direct mail communication?
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Jul 10 2017 Mail or e-mail – which do donors prefer?
Most donors see advantages to both e-mail and direct mail communication from the organizations they support. Very few completely reject one form or the other.
May 25 2017 Generosity is lower than we think
Americans donors are far less generous than they think they are. This may suppress giving; why give more if you're already more generous than most?
Oct 30 2010 Heart of the Donor
Donors are the lifeblood of most not-for-profit organizations. So it’s critical to understand them—their behaviors, their beliefs, their motivations, their perspectives, their desires.