May 25 2017 Americans seriously overestimate their own generosity
Americans donors are far less generous than they think they are, which may suppress giving
Americans donors are far less generous than they think they are, which may suppress giving
Donors are the lifeblood of most not-for-profit organizations. So it’s critical to understand them—their behaviors, their beliefs, their motivations, their perspectives, their desires.
Is your organization focusing on profits, or on customers?
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