Dec 06 2016 Builder Magazine: Catering to the 55+ Crowd
New research on what senior adults want in their next home.
Tag: Focus groups
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Apr 23 2012 Biasing Your Research by the Act of Doing Research
Longitudinal studies can influence how people respond to your questions simply by the fact that you have researched them before. And if you’re not careful, this problem can come about even when you’re not doing a longitudinal study.
Jan 09 2012 Predicting the Unpredictable: A Call for Reason
Predictions about the demise of the tried-and-true are often wrong.
Jul 20 2011 Moderator or Road Warrior?
How you schedule travel can make or break your in-person research project.
Feb 21 2011 Can We Stop Arguing over What’s the Best Methodology?
Stop looking for the best methodology and start looking for the right one for your specific information need.
Sep 19 2010 Brother, Can You Spare a (Nickel &) Dime?
I really don’t like to get nickel-and-dimed from research vendors. I know you’re in the business to make money, just like I am. But can’t you do it in a way that doesn’t make me feel like a giant ATM instead of your valued client?
Aug 01 2010 More Show and Less Tell, Please?
Let’s stop pretending there’s one “right” methodology that covers every situation.