Feb 22 2012 How would eliminating the charitable deduction impact giving?
Most Americans believe eliminating the tax deduction on charitable gifts would reduce giving in the U.S.
Most Americans believe eliminating the tax deduction on charitable gifts would reduce giving in the U.S.
Religious Americans often do not support specifically religious charitable causes
People often became involved with charities because they saw their parents involved with charities
It’s easy to label population groups such as “liberals” or “evangelicals” or “affluent.” But to assume members of those groups are all the same is a huge mistake, as is failing to know exactly how those groups are defined.
Non-profit organizations and places of worship may not truly be in competition for donor dollars
Donors are the lifeblood of most not-for-profit organizations. So it’s critical to understand them—their behaviors, their beliefs, their motivations, their perspectives, their desires.
Is your organization focusing on profits, or on customers?
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