Jul 10 2017 Mail or e-mail – which do donors prefer?
Most donors see advantages to both e-mail and direct mail communication from the organizations they support. Very few completely reject one form or the other.
Most donors see advantages to both e-mail and direct mail communication from the organizations they support. Very few completely reject one form or the other.
Influence Magazine article about charitable giving and the tax deduction.
Americans donors are far less generous than they think they are. This may suppress giving; why give more if you're already more generous than most?
A growing group of charitable donors believe that eliminating the charitable tax deduction would not harm giving in the US
What's true and what's not true about commonly held myths regarding Christian donors?
Many assumptions about Christian donors have emerged over the years, and come to be treated as “conventional wisdom.” But how wise is it to believe something that may or may not be founded on reality?
Americans think first of non-profit organizations that are massive, international, and non-religious
The average American thinks non-profit organizations spend 60% more on overhead than they reasonably should
Most non-donors feel “people with a lot of money” should give so they don’t have to, but also harbor a number of concerns about the efficiency and effectiveness of non-profit organizations
In a world where any methodology choice can introduce some bias to your data, it’s imperative to understand how your findings may skew because you chose phone over online (or online over phone, or river sample over panel sample, or any other choice you made).
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