Aug 20 2015 Shocking Incompetence by a Major Research Brand
How can we have confidence in the future of our industry when a major research vendor has so little basic research competence?
Tag: Customer satisfaction
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Jan 28 2014 Context is the Key to Research
Research too often produces numbers in a vacuum, rather than providing the context that will allow for meaningful analysis of the findings.
Aug 10 2010 Scaling the Ladder of Success
Research scales only work if they are realistic to the consumer experience.