Jun 03 2019 Six Ways Your Survey Research May be Misleading You
Are you comfortable with doing surveys in which up to half of the responses you’re receiving are fraudulent? Or in which you’re getting a heavily biased group of respondents?
Tag: Bias
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Jun 11 2014 Forward to the Future, Back to the Basics
With all of the changes happening in market research, we can’t forget the importance of basic skills. Without the basics, all the shiny new stuff doesn’t work.
Jul 29 2013 How Sliders Bias Survey Data
The use of sliders in online surveys has become common, as researchers seek to enhance respondent engagement. The only problem is that if you’re using sliders, there’s a pretty good chance you are getting back biased data.
Apr 15 2013 How Sliders Bias Survey Data
Using sliders in a questionnaire can bias the data you get.
Sep 21 2012 Get into Their Shoes before Getting into Their Minds
Before you put any questionnaire in the field, take the survey yourself as a respondent. You’ll be surprised what you find.
Apr 23 2012 Biasing Your Research by the Act of Doing Research
Longitudinal studies can influence how people respond to your questions simply by the fact that you have researched them before. And if you’re not careful, this problem can come about even when you’re not doing a longitudinal study.