Bad research Archives - Page 2 of 2 - Grey Matter Research & Consulting

Feb 06 2015 Has Research Quality Really Gone Downhill?

In articles about the quality of consumer insights, a common opinion is that research quality has gone downhill in recent years. I question that perspective.

Bad research , Data quality , DIY , Online research , Panels , Phone research , Quality , Vendors

Jun 11 2014 Forward to the Future, Back to the Basics

With all of the changes happening in market research, we can’t forget the importance of basic skills. Without the basics, all the shiny new stuff doesn’t work.

Bad research , Bias , Innovation , Methodology , Questionnaires

Jan 18 2013 Sliders: Good for White Castle, Bad for Research

Online surveys often use sliders in an attempt to spark respondent engagement and relieve the tedium of grids and radio buttons. But in relieving the tedium, you are probably getting biased data.

Bad research , Data quality , Online research , Questionnaires

Oct 22 2012 Let’s Stop Demonizing DIY

If Home Depot didn’t put contractors out of business, and desktop publishing didn’t kill the graphic design industry, why are we so worried about DIY research?

Bad research , DIY , Innovation

Sep 21 2012 Get into Their Shoes before Getting into Their Minds

Before you put any questionnaire in the field, take the survey yourself as a respondent. You’ll be surprised what you find.

Bad research , Bias , Questionnaires , Respondents

May 21 2012 Specific Time Frames in Question Design

Nuance is critical in questionnaire design. One nuance missed by many is the appropriate use of time frames when asking people about their activities.

Bad research , Context , Data quality , Questionnaires

Apr 23 2012 Biasing Your Research by the Act of Doing Research

Longitudinal studies can influence how people respond to your questions simply by the fact that you have researched them before. And if you’re not careful, this problem can come about even when you’re not doing a longitudinal study.