Jan 28 2014 Context is the Key to Research
Research too often produces numbers in a vacuum, rather than providing the context that will allow for meaningful analysis of the findings.
Tag: Analysis
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Dec 17 2012 Like It or Not
In research, too often we’re concerned with whether consumers like or dislike things. There are far more important issues we should be evaluating.
Nov 18 2011 Information Assassination – How They’ll Simply Get the Research Wrong
Be very, very careful of using research you find reported in the media. Important details and nuance usually fall by the wayside in an effort to get at the “story.”
Sep 22 2011 Generalizing: The Bane of Insights
Just because a group has a tendency to do something doesn’t mean that whole group does it – so why does so much research reporting ignore that?
Jun 04 2011 Insert Brian Williams Joke Here
You see research findings and statistics quoted by the media all the time. Here’s why you’d better be careful before you actually use any of them.
Mar 28 2011 Are You Defining or Labeling?
It’s easy to label population groups such as “liberals” or “evangelicals” or “affluent.” But to assume members of those groups are all the same is a huge mistake, as is failing to know exactly how those groups are defined.