Apr 04 2013 What non-profit organizations do Americans think of first?
Americans think first of non-profit organizations that are massive, international, and non-religious
Americans think first of non-profit organizations that are massive, international, and non-religious
The average American thinks non-profit organizations spend 60% more on overhead than they reasonably should
Most non-donors feel “people with a lot of money” should give so they don’t have to, but also harbor a number of concerns about the efficiency and effectiveness of non-profit organizations
Most Americans believe eliminating the tax deduction on charitable gifts would reduce giving in the U.S.
Religious Americans often do not support specifically religious charitable causes
People often became involved with charities because they saw their parents involved with charities
Non-profit organizations and places of worship may not truly be in competition for donor dollars
Donors are the lifeblood of most not-for-profit organizations. So it’s critical to understand them—their behaviors, their beliefs, their motivations, their perspectives, their desires.
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