Dec 18 2011 Brand Happens – With or Without You
Whether you’re a research vendor or a corporate researcher, your brand is being communicated to clients constantly. It’s your choice whether you exercise control over that or not.
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Nov 18 2011 Information Assassination – How They’ll Simply Get the Research Wrong
Be very, very careful of using research you find reported in the media. Important details and nuance usually fall by the wayside in an effort to get at the “story.”
Oct 26 2011 If You Can’t Get This Right, What Else Will You Screw Up?
How you handle the details, like making sure you get names right, says a lot about how you’ll handle a project.
Sep 22 2011 Generalizing: The Bane of Insights
Just because a group has a tendency to do something doesn’t mean that whole group does it – so why does so much research reporting ignore that?
Aug 09 2011 The Questionnaire from Hell: A Journey into Truly Terrible Research
The Questionnaire from Hell: A Journey into Truly Terrible Research
Jul 20 2011 Moderator or Road Warrior?
How you schedule travel can make or break your in-person research project.
Jun 15 2011 Generally Specific
You can’t ask very broad questions and then apply the findings to very specific situations.
Jun 04 2011 Insert Brian Williams Joke Here
You see research findings and statistics quoted by the media all the time. Here’s why you’d better be careful before you actually use any of them.
May 31 2011 How Do You Assure Online Panel Quality?
11 things to think about regarding getting quality respondents from panel sample.
May 05 2011 Why Are We Hiring Cheerleaders When We Need Quarterbacks?
No matter how you try to dress it up, bad research is bad research