Jan 28 2014 Context is the Key to Research
Research too often produces numbers in a vacuum, rather than providing the context that will allow for meaningful analysis of the findings.
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Dec 26 2013 From the Client Side: Brian Cain, Senior Pharma Market Research Executive
To hear more from the perspective of the corporate researcher, this occasional Greenbookblog.org feature will spend some time with a researcher From the Client Side. This one explores Next Generation insights techniques and the future of the insights industry. with Brian Cain.
Oct 28 2013 From the Client Side: Interview With Bill Tamulonis of Erickson Living
An interview with Bill Tamulonis, Director of Product Development and Market Research at Erickson Living, continuing the conversation about vendor marketing - what vendors do in their sales and promotion efforts that attracts and repels client-side researchers.
Sep 24 2013 From the Client Side: An Interview With Marc Philippe Witham
An interview with Marc Phillipe Witham, Senior Market Research Analyst at Schneider Electric, continuing the conversation about vendor marketing - what vendors do in their sales and promotion efforts that attracts and repels client-side researchers.
Jul 31 2013 Building Your Brand through Failure
Successful bids bring work. But unsuccessful bids should still build your brand.
Jul 01 2013 From The Client Side: Jill Capps of Gorton’s
This interview is with Jill Capps, Assistant Manager of Marketing Research at Gorton’s, the seafood company from Gloucester, MA. Jill has been with Gorton’s for over five years, handles 30 to 40 projects a year, and hires vendors for quantitative and qualitative work.
May 07 2013 Cheap, Fast, and Good?
Is it possible to do a valid quantitative study in under two weeks? It depends on how good your vendor is, but also on how good you allow your vendor to be.
Apr 29 2013 Prescriptions for Healing Research Brands
I’ve told you what frustrates me about the marketing and branding of research vendors. But what’s attractive, intriguing, and appealing?
Mar 26 2013 Physician, Heal Thyself (and Thy Marketing)
In an industry where we claim to be able to help our clients brand and market their products, why is so much branding and marketing so poor in our industry?
Jan 18 2013 Sliders: Good for White Castle, Bad for Research
Online surveys often use sliders in an attempt to spark respondent engagement and relieve the tedium of grids and radio buttons. But in relieving the tedium, you are probably getting biased data.