Jan 28 2014 Context is the Key to Research
Research too often produces numbers in a vacuum, rather than providing the context that will allow for meaningful analysis of the findings.
Research too often produces numbers in a vacuum, rather than providing the context that will allow for meaningful analysis of the findings.
To hear more from the perspective of the corporate researcher, this occasional Greenbookblog.org feature will spend some time with a researcher From the Client Side. This one explores Next Generation insights techniques and the future of the insights industry. with Brian Cain.
An interview with Bill Tamulonis, Director of Product Development and Market Research at Erickson Living, continuing the conversation about vendor marketing - what vendors do in their sales and promotion efforts that attracts and repels client-side researchers.
An interview with Marc Phillipe Witham, Senior Market Research Analyst at Schneider Electric, continuing the conversation about vendor marketing - what vendors do in their sales and promotion efforts that attracts and repels client-side researchers.
Successful bids bring work. But unsuccessful bids should still build your brand.
This interview is with Jill Capps, Assistant Manager of Marketing Research at Gorton’s, the seafood company from Gloucester, MA. Jill has been with Gorton’s for over five years, handles 30 to 40 projects a year, and hires vendors for quantitative and qualitative work.
Is it possible to do a valid quantitative study in under two weeks? It depends on how good your vendor is, but also on how good you allow your vendor to be.
I’ve told you what frustrates me about the marketing and branding of research vendors. But what’s attractive, intriguing, and appealing?
In an industry where we claim to be able to help our clients brand and market their products, why is so much branding and marketing so poor in our industry?
Online surveys often use sliders in an attempt to spark respondent engagement and relieve the tedium of grids and radio buttons. But in relieving the tedium, you are probably getting biased data.
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