Aug 07 2012 The Black Hole of Research: Dull but Critical
Are you paying enough attention to the boring part of the research that can destroy your project?
Are you paying enough attention to the boring part of the research that can destroy your project?
Yes, panel quality is often atrocious. But there are some steps we can all take to mitigate the problems.
12 online panels. Multiple problems. Go behind the curtain…
Predictions about the demise of the tried-and-true are often wrong.
Whether you’re a research vendor or a corporate researcher, your brand is being communicated to clients constantly. It’s your choice whether you exercise control over that or not.
How you handle the details, like making sure you get names right, says a lot about how you’ll handle a project.
11 things to think about regarding getting quality respondents from panel sample.
You all agreed the questionnaire length was 12 minutes. The field says it’s 18, and costs just went way up. Who’s responsible?
Just as vendors have a responsibility to clients, clients also have a responsibility to vendors.
I really don’t like to get nickel-and-dimed from research vendors. I know you’re in the business to make money, just like I am. But can’t you do it in a way that doesn’t make me feel like a giant ATM instead of your valued client?
Recent Articles & Studies
Categories
Tags
Archives